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Bummed it’s the end of the football season? Us too! But to liven up your Monday, we’ve compiled some nuggets of interest from the business world. It might not be as good as a party on Bourbon Street, but its close enough. This week we are taking a closer look at news in healthcare, the markets and banking. Enjoy!
Ok, we get it. The media landscape is changing. So much so that the Twitter handle @themediaisdying has almost 22,000 followers and has tweeted over 3,500 updates since the account launched on November 18, 2008. While “dying” might be a bit of a dramatization, the media is without a doubt evolving – and doing so at warp speed. So why do public relations professionals continue to pitch the media as if it was circa 2002? Good question – and kudos to the Publicity Club of New York for more tactfully addressing this very question.
I had the opportunity last week to visit with a friend from college whom I had not seen in 25+ years. We had a nice visit in his Park Avenue office, learned that our companies employ roughly the same number of people, and that we market in very much the same way.
Last night at the Grammy’s all eyes were on big winners like Beyonce, Taylor Swift, Kings of Leon and Lady Gaga. This week in business news, B2B PR professionals at BlissPR have nominated Obama’s budget, Real Estate and Retail as the areas to watch.
Do you think Albert Einstein would have understood immediately how to engage on LinkedIn? Would Marie Curie share family snapshots of Pierre on Flickr? Will we see Stephen Hawking tweeting about black holes? Unlikely.
Just a few years ago, the word “engagement” meant diamond rings to most of us. Today, that word represents a sort of business to business marketing nirvana: the ability to develop an ongoing, mutually beneficial dialogue with your clients, customers and prospects.
As the mother of three, I spend a considerable amount of time begging or demanding that someone to listen to me.
Yesterday, FINRA released guidance that attempts to clarify rules for securities firms and brokers about using social media websites when communicating with the public. Check out the guidelines here. Overall, these guidelines are a good thing for financial advisors. They provide a baseline of rules for anyone under the purview of FINRA to get their feet wet in social media.
Welcome back to work, and welcome to the week’s top news, courtesy of BlissPR and our public relations professionals. Here are a few news items regarding the markets, insurance and bankruptcy.
According to the experts du jour, the recovery will be uneven and its dimensions unclear. Even the length of the current “green shoots” is up for debate. According to Rich Karlgaard, author of Digital Rules blog and Publisher of Forbes, “companies are looking to link with professional services firms who will be on the way up.”
