My family has spent a collective 100 years in B2B public relations. While my grandfather and father represent about 80 of those years, I’ve been around the industry about 20 years.
Health and wealth are two sectors where boundaries will continue to blur as consumers take on more financial responsibility for their own health and long-term care. As the debate over national healthcare continues, one fact remains unquestioned: consumers now pay for a major percentage of their own healthcare. That trend is unlikely to reverse itself anytime soon.
