“Why weren’t we in this article?” It’s the inevitable question every public relations professional hears – and, having worked in PR agencies for the last decade, it’s a fairly regular occurrence. The question itself comes in different forms, but it’s usually triggered by a competitor mentioned in an article.
Positive commercial real estate stories have been few and far between during the Great Recession. What does the emerging commercial real estate recovery mean for commercial real estate public relations programs?
In early May, my colleague Elizabeth Sosnow and I had the pleasure of presenting to a group of retirement plan service providers at Wilmington Trust’s Partners for Success 2010 event. The purpose of our discussion was to introduce attendees to social/digital media strategies that can meaningfully impact their business.
How many times have you weighed the pros and cons of partnering with a traditional media outlet to conduct a survey? As B2B marketers, we know the benefits and drawbacks: partnerships come with a guaranteed media placement, the added credibility of the outlet’s brand and, often, access to a publication’s subscription lists.
Last week, Mashable reported that Twitter has begun beta testing its new offering for businesses – a suite of features designed to support companies using the microblogging platform. Twitter’s clearly looking to further encourage participation by brands in addition to individuals.
A few months back I wrote a post entitled Ideas that Sell: Does Thought Leadership Really Drive Revenue? Now, I’m curious about another idea-related question. Can thought leadership really drive action? Why do some ideas result only in talk? What distinguishes ideas that mobilize from those that don’t? I know that different ideas serve different purposes. Some inform. Others [...]
Society today is blessed with the ability to get news updates from the widest variety of sources in human history. Not too long ago, most news traveled by word of mouth (along with any unfortunate distortions that cropped up along the way). Today, we can receive breaking news updates from anywhere in the world in nearly real time through such media as TV, radio, RSS feeds and the Internet.
