For a highly regulated bunch, CPA firms have made some surprisingly promising investments in social media. The Big 4 and national firms, have expectantly starting to connect the dots but regional firms, particularly in the Southeast, have some notable wins. Heck, even the Financial Accounting Standards Board is on Twitter. If you are an accounting firm and social media strategies are not part of your 2011 communications plan – time to think again.

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When was the last time you read an inspiring mission statement?  For that matter, can you even find yours?  When was the last time someone referenced it?  Most mission statements are either so full of jargon or regurgitated lingo, you fall asleep half-way through. That’s because they lack “purpose.” They focus on the WHAT or [...]

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Coming from a media relations background I’ve learned a few lessons when crafting a story or coming up with a new angle on a particular topic.  One of those golden rules of PR has been that reporters like numbers.  Surveys, statistics, or any other kind of metric you can offer based on your company’s presence [...]

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The story of a failed restaurant reinforced some important business principles for me today. Crain’s New York Business, in its November 1 issue, ran an article on the extraordinary lengths to which legendary restaurateur Danny Meyer is going to provide a soft landing for the 90 employees and many customers of Tabla. The high-end Indian eatery closes on December 31.

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The midterm elections are over. What does this mean? It means that a few new politicians were elected into office, and some were elected out of office. But to me, it means an end – finally – to the ads. (A good sampling of them can be found here.)

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In my last post, I ranted about how most marketers I know have stopped reading. I passionately believe that the moment you stop reading, you stop learning.

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