Over the past month, I’ve heard the same question from multiple healthcare and insurance clients: “how do I make my product or service a ‘must-have’ rather than a ‘nice-to-have’?”

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A number of months ago at a Public Relations Society luncheon on social media I had a discussion with a New York City-based arts organization regarding the social media arm of their current marketing program. Only a few days earlier this organization launched their first blog using the Tumblr platform. When asked what I thought [...]

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Many folks claim that 2011 will be the year of the “app” or mobile application. Here’s my interview with Aron Ezra, CEO of MacroView Labs on the potential of apps for B2B marketers:

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As your career develops, one of the steepest hurdles to jump is from being a doer to being a manager. The best managers still “do” – especially in creative and professional fields – but learning how to get people to be their best is a stretch for most of us.

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Just like the adage, “you will have only four great teachers in your life,” you may have only a handful of great clients. But these are the clients for whom you would walk over hot coals. What makes them great?

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You are never too young or old to start building your personal board of directors. I’ve represented several executive search firms in my PR days. Years ago, I did a media pitch about people’s personal board of directors when looking for a job. At the same time I started my own. With every career milestone I reassess my board and make sure nobody needs to be retired.

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2011 is off to a frenzied start. Marketing and PR are moving and shifting at lightning speed these days. As much as I try to stay ahead of the game, I often feel like I’m two steps behind. And I know I’m not the only one.

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Last weekend, I (like many Wall Street Journal subscribers) read Amy Chua’s article “Why Chinese Mothers are Superior.” The article, an excerpt from Chua’s book Battle Hymn of the Tiger Mother, has raised a storm of mixed opinions – some supportive, others downright angry. What’s interesting to me is not so much the debate over Chua’s ‘extreme parenting’ techniques, but rather, the questions that she raises about motivation and excellence – issues that have equal relevance in the boardroom and the playroom.

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Earlier I covered what steps a B2B organization’s thought leaders should undertake to establish their own digital footprint in advance of launching a social media program (link to post).  More recently I’ve been discussing some Nitty Gritty topics covering some hands-on instruction in using the available social media platforms. Now let’s take a look to [...]

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Almost every B2B client of mine is curious about Facebook. Who wouldn’t be? It’s much more than a social network, it’s actually the third largest “country” in the world.

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