Archive > January 2011

Information Overload? There’s an App for That.

posted by on January 11 2011 in Public Relations for Financial Services - No Comments
Donna McSorley

Like many people, I like a little “background noise” around me when I’m working. Since most of my clients are in financial services, this usually means CNBC or Bloomberg TV, where many of the ads tout new web and mobile services for people who want to keep a constant eye on the markets. Recently, I’ve noticed more ads highlighting a new take on this idea: financial media apps for mobile devices.

PR Agency people: How to deal with a weak client

posted by on January 10 2011 in Public Relations Strategy - 3 Comments

I would love to say that there are no weak clients. Just like I would love to say there are no weak employees. But every once in awhile (and for us, luckily, it HAS been awhile) you come across a client contact who just creates, well, ummm, problems.

All I Know About Social Media, I Learned by Listening

posted by on January 7 2011 in Digital PR - No Comments
Meg Wildrick

From an early age, we’re taught to look before we leap. We understand intuitively the importance of gathering information about the world around us. We look both ways before crossing the street. We check the DJIA, NASDQ and S&P before buying or selling stock.

3 Ways to Use Holiday Clarity to Challenge & Improve 2011 Marketing Strategies

posted by on January 6 2011 in Marketing Strategy - No Comments

As the eggnog flowed over the holidays, many of us took the opportunity to give our brains a much-needed rest, enjoying time with family and friends. Now that we’re back at our desks, it’s time to put our rested and restored professional mindsets to work.

How Does LinkedIn Fit into your B2B Marketing Communications Strategy?

posted by on January 5 2011 in Communications Strategy - 2 Comments
Kellie Sheehan

Last year, LinkedIn rolled out more features, applications, enhancements and beta programs than I could keep up with. I couldn’t list them all, but what I do know is that they’ve stepped up the game dramatically. Dismissing LinkedIn as simply a recruiting/job search tool would be a mistake.

PR Minds Offer Predictions for B2B Companies in 2011

posted by on January 4 2011 in Digital PR - 2 Comments
Cortney Rhoads Stapleton

It’s January, which means it’s time for a plethora of predictions. Our contribution is a synthesis of the thoughts from members of the B2B Practice Group of the Worldcom Public Relations Group, the world’s largest network of independent PR firms.

Caring, not cutthroat

posted by on January 4 2011 in Public Relations Strategy - No Comments

While the name BlissPR comes from our eponymous founder, some people think it was chosen for its definition as a noun. We at Bliss like to think it is a mixture of the two.

How B2B PR will fail in 2011

posted by on January 3 2011 in Marketing Strategy - 8 Comments
Elizabeth Sosnow

We’re three days into 2011 and I’m already seriously concerned about the shape B2B PR will be in by 2012.