My colleague Elizabeth Sosnow has written recently about how PR is becoming content. And she’s right. The best among us – those who are quickly adapting to the ever evolving world of PR – are able to 1) develop great ideas and 2) determine how best to package and distribute them. But once you’ve created [...]
Over the past few days, we have all watched with amusement and horror (but mostly amusement) the case of the escaped Bronx Zoo cobra. Perhaps more notable than the actual creature itself is the epic game of Twitter cat and mouse that has evolved between @BronxZoosCobra, @BronxZooKeeper and @BronxMongoose. In less than 3 days, the [...]
Where do you get your news? Right now I cherry pick from a bunch of different sources. I read the Wall Street Journal’s Marketplace section on my subway ride to work. I open at least two stories from the seven industry and function-specific SmartBrief newsletters I get every morning. I regularly click through to articles [...]
Sometimes I wish the PR profession would get out of its own way.
Let me explain. Last week, I was asked to give a speech explaining what “Modern PR” is for the Fairfield County Technology, Environment, Entertainment and Marketing (FairCo TEEM) meet-up.
Good social media audits carry the suspense and drama of a reality show like “The Bachelor.” Hear me out. Girl walks in – immediately sizes up the competition, gets involved in the chatter, becomes quickly wrapped up in the dynamics, makes assumptions and then just when she thinks “he’s the man I’m going to marry…” Bye. Bye. No rose for you.
I generally do not consider myself to be a college basketball fan, but I have spent a disproportionate amount of time watching it over the past few days. Even leading up to the start of the tournament, I had been caught up in the resurgence of the St. John’s program – an interest that stems [...]
This is the final post of the Television Publicity series with additional tips on how to get booked on TV:
We hope enjoyed Part I of the Television Publicity series. In this post, we reveal four tips on how to get booked on TV:
This is the first post of a series discussing television publicity. Today, we explain why it is extremely productive to shape and secure high-profile television appearances that allow clients to speak on topics of importance to them.
Tenure at PR firms is rare. I suppose that is why I get frequent questions about mine. I’ve been with BlissPR since 2003. Last week I was asked why, three separate times. My answer has always been the same: there are lots of reasons but essentially I like and respect the people I work with.
