If you’re in B2B marketing and interested in social media, chances are you were on the line for Hubspot’s Q&A on social media metrics with The Now Revolution co-authors Jay Baer and Amber Naslund last week. But if you weren’t (or if you took bad notes), here’s our take on the most interesting “dos and [...]
As B2B businesses slowly move onto the various social media platforms, including Facebook, the need for some extra FB privacy settings may have come along as we begin administering pages on behalf of clients (and have the employees of clients interact with their own brand pages). While you can certainly setup two accounts it can [...]
As digital marketers, we focus much of our energy on optimizing content and distribution strategies to increase traffic to our (or our client’s) website. However, we know that being “found” is only half the battle. We’re bound by three letters – ROI – to ensure that once viewers find our content online, they’re persuaded by [...]
Often, when developing a thought leadership strategy, a survey will be suggested as a tactic. And it’s frequently a fantastic idea – surveys can help marketers establish a point of view, get “above product” by talking about trends or develop content for a specific target market. Generally, the media is receptive to research as well [...]
CNBC recently enhanced its digital video platform to make searching and sharing its vast online content easier to find, view and share. These new features are primarily designed to benefit traders, investors and analysts who frequent the site, but they can also benefit your PR program. Here is how: 1) Transcripts Boost SEO. Each video [...]
More and more, metrics is becoming the new name of the game. Last week, I had the opportunity to speak with the CEO and CMO of a company taking a unique approach to the increasing demand for metrics. Playing in the world of Business Intelligence, Wiktive aims to provide their clients with rigorous support for [...]
When you have been fortunate enough to run a company for 30+ years and have it recognized as one of the “best places to work” in your profession, you invariably get asked: “how did you build the culture?” I’m sure that dumb luck was responsible for a good chunk of it, but I’m equally sure [...]
Good news B2B marketers: LinkedIn has announced a new platform for building up the social web. The platform, which was opened to developers for “early access” in October 2010, makes it easier for third-party applications to integrate aspects of LinkedIn into their websites. Think Facebook’s Open Graph, which allows sites and apps to share [...]
Book Review: Social Marketing to the Business Customer I first heard Eric Schwartzman speak about online marketing at a Worldcom meeting many years ago. Eric had a thoughtful grasp on where B2B marketing was headed, so I’ve continued to watch how his thinking evolves. Now you can have the benefit of his thinking, too.* Eric [...]
Last week, I blogged about lessons that digital PR agencies can learn from recent research conducted by Bill Wreaks of the Gramercy Institute and Frank Dudley of Brand New Media in which they surveyed senior-level marketers at Bank of America, UBS, Prudential and MetLife to learn more about best practices in digital marketing for financial [...]
