“Back to School” This past January, I had the opportunity to make my way back to the classroom via a speaking engagment for an intro-to-public relations class at DePaul University. After talking with the students, I came to the realization that most of them were not fully participating in all social networks and in effect, [...]
Recently I have talked to several prospects who want to make their CEOs famous as part of their communication marketing strategy – and they are unsure why they aren’t. Here are a few of the questions I ask when faced with such a quandary: Does your CEO have a point of view on major issues [...]
I can almost hear my dad’s voice echoing in my head: “If your friends jumped off a cliff, would you jump off after them?” Did anyone really do that? Facebook did, recently plunging headlong into the world of user-generated Q&A activity to challenge popular sites such as Quora and Yahoo! Answers. But the newest kid [...]
In recent years, we’ve seen the Internet portrayed in many different ways: an information superhighway, a means of satisfying the global thirst for knowledge, a pathway to freedom. For most of us though, it’s been a way to get things for free that we used to pay for: Got stamps? Don’t need them, I’ll pay [...]
Envision the TV show “Undercover Boss:” What would the CEO of your firm see if he masqueraded as an employee for a week? Would the firm live up to the values it claims to have? Do employees really take them to heart? How do their attitudes affect the work environment, client relationships and business development [...]
What are the best practices in digital marketing for financial services? This is the question that Bill Wreaks of the Gramercy Institute and Frank Dudley of Brand New Media set out to answer when they undertook a year long research project that surveyed senior-level marketers at Bank of America, UBS, Prudential and MetLife. Overall, [...]
At the end of last year, my clever friend Gini Dietrich asked if I would participate in her new e-book project, “DearCEO: Letters to the C-Suite from Experts on Vision, Culture, Community and Integration.” Her idea was to gather a kaleidoscope of smart advice for CEOs to consider for 2011 and beyond. As I re-read [...]
