Before answering that question, let me put it in context. My colleague, Cortney Rhoads Stapleton, recently led a BlissPR team that wrote the text for the Industry Practice Group section on the website of a major professional services client. The project was complex – 16 different industry groups with two to seven leaders that had [...]
Most B2B companies know that social media is now a key component of the overall B2B marketing mix. But when it comes to implementing a relevant marketing strategy, many find it’s easier said than done. In large professional services firms, we consistently see roadblocks that obstruct social media marketing initiatives from moving forward: [...]
Typically, after creating a piece of thought leadership (research report, whitepaper, webinar, etc) for a marketing campaign, companies pump that content through as many channels as possible. Traditionally, this could include client newsletters, new business presentations, email updates and media interviews, among others. But recently, a B2B client asked for advice on what should [...]
Our first date was less than spectacular. I felt obligated to be there as digital PR agency, and I don’t think Foursquare saw me as anything special, either. I swiftly became Mayor of my supermarket, toy store and local baseball field. Foursquare tried to deepen our relationship with free coffees and poorly written location tips, [...]
When I graduated from college almost 15 years ago, I had accumulated a non-trivial amount of student loans – not a huge amount, but enough to buy a new economy car. In comparison, my sister left with enough loans to buy herself a BMW 5-series, and she seems to be okay with things. Right before [...]
Sometimes life kicks you in the gut and rattles your priorities. On Friday, I said good-bye to a former PR colleague Amber Morris who left this world suddenly and way too soon. Her positive, creative spirit will live on through the many lives and organizations she touched. Family, friends, neighbors and colleagues all included similar [...]
“Social Media is Changing the World of Investing” was the topic of a panel discussion held last week at the Milken Institute Global Conference. Moderated by Dennis Kneale, Senior Correspondent with the Fox Business Network (@denniskneale), the panel included Chris Albinson, Managing Director, Panorama Capital (@chrisalbinson), Scott Burns, Director of ETF, Closed-End Fund and Alternatives [...]
When it comes to searching for a job, more and more college students and recruiters are turning toward social media (as my colleague Berj showed in his post last month). Between Twitter chats, LinkedIn job posts and the vast popularity of Facebook, opportunities to find jobs and make key connections using social media are endless. But, [...]
The media landscape is evolving. There’s no doubt about that. And yet when it comes to media relations, our clients are often reluctant to adapt. Why? Because new online outlets and social media outposts have unclear editorial policies, unavailable circulation numbers and undefined readership profiles. But does this mean we should avoid targeting new media [...]
An entrepreneurial mindset is a double-edged sword. On the plus side, it gives you the courage of your convictions and the faith to plow ahead even when the path ahead seems perilous. But that same single-minded determination can also blind you to very real problems, resulting in disasters of varying dimensions. I found this out [...]
