I received the news of Osama bin Laden’s death on my phone. I was glancing over e-mails before wrapping up my evening, when I saw the breaking news alert. I didn’t open it. I went straight to my TV and watched history unfold as the President informed the nation. But, even as I watched it [...]
Three hours of watching “the event” – Will and Kate getting married – left me cold. But when it came to dissecting the story behind the spectacle, I couldn’t get enough. What does the wedding mean for the future of the monarchy? Will this modern couple be chafed by the confines of a traditional institution? [...]
What started off as tools to keep in touch with classmates and long lost friends have fast become some of the most powerful business resources on the planet. While B2C companies may have an easier time translating digital conversations to ROI, B2B companies are quickly realizing the value. Some B2B companies still struggle with creating [...]
Nearly all B2B marketers (93%) are engaged in social media marketing today, but 75% do not measure the ROI of these programs, according to a survey by B2B Magazine. Surprising? Not really. Most B2B companies get that social has become part of the marketing recipe, but they are skipping over key ingredients. They rush [...]
Last week, our firm had the pleasure of a visit from leading marketing strategist Mark Schaefer. I’ve long admired Mark’s blend of smarts, practicality and humility. In my opinion, his blog grow has the most interesting and connected community on the web. Mark spent some time sharing his insights on marketing, blogging, networking and social [...]
