In PR, there is nothing worse than having your credibility called into question. Professional services firms live or die by their reputations, and these reputations are based heavily upon thought leadership. That’s why it has been fascinating to watch the coverage unfold over the past few weeks around McKinsey & Company’s study on employer-provided health [...]
Every six weeks I get to tap into some of the smartest minds in professional services marketing. We trade war stories, discuss industry trends and try to figure out how to refer each other business. And, wonder of wonders, it doesn’t cost more than the price of a conference call! The structure that provides these [...]
Today’s post is from our client David Harkleroad, Managing Director, Global Marketing at Hay Group. Follow him on Twitter @DavidHarkleroad We’ve all run into managers who simply don’t believe in marketing. The ones who, if you put them in charge of budgeting, would slash every last marketing penny and fire every last marketer. You present [...]
Today I’m speaking in a free webinar for Marketing Cloud called “Using Social Tools for B2B Storytelling & Demand Generation.” Jason Baer, Adam Metz and I will cover social media tools you can’t live without, top tips and success metrics. As part of my preparation for the webinar, I began to review my advice to [...]
I like to think of myself as a pretty even-keeled person. It takes a lot to shock me. Weinergate? Not shocking. Lebron James choking in the fourth quarter? Meh. But something I saw recently really left me taken aback: According to a study by the National Bureau of Economic Research, roughly half of all Americans [...]
Take a careful look at this Tumblr blog post. The post itself is from the Tumblr account of ABC’s Good Morning America. What’s more interesting than the actual topic of the post (at least for our purposes) is how it’s assembled diverse platforms and pieces of content. There’s two major pieces to examine here – First, [...]
As a consulting firm, when do you get to ask a prospective client: How may I help you? Social media (SM) can give you the opportunity to ask them what they are interested in talking about. In our second annual study of consulting firms’ use of SM to create and market thought leadership (conducted with [...]
On Friday, my colleague Peter MacKellar was bragging about landing tickets to the Patriots-Broncos game in December. His celebration was halted by the realization that we still don’t know the status of the NFL season. The players and owners have been in mediation for almost a week and the hearings remain confidential. As an avid [...]
Content is the lifeline of any good B2B public relations program. But sometimes you can have too much of a good thing. We’ve seen global firms with multiple lines of business spread themselves too thin trying to make everyone happy. The result is often disappointment. A lack of focus can quickly kill a program, regardless of [...]
