The Challenge can come from anywhere, at any time.  Your product doesn’t perform as promised.  A senior manager is caught in a scandal.  P&L estimates are blown – revenue is down, expenses are up. Simply put, your company is in crisis How you communicate to your stakeholders in the crisis and post-crisis phases can make [...]

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Eighty-one percent of consumers believe that if a hospital has a strong social media presence, it’s likely to be more cutting edge. Another 57 percent say that a social media connection with a hospital is likely to have a strong impact on their decision to seek treatment at that hospital. These are just a few [...]

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  (This is a personal post…come back tomorrow if you prefer more of our juicy B2B marketing strategies) I almost missed it. It was a dark night, and I was perfectly content to let the train pull me towards home after a late night at work. I’m not sure why I looked up. Perhaps the [...]

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Like most of us in financial public relations, I am a voracious reader. And over the past several years, as social media strategy has become an increasing part of my work each day, I regularly review a number of blogs by folks that also specialize in financial services digital strategy. It’s great to hear what [...]

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Ok. I”ll be honest. From one reporter’s perspective (mine), one of the reasons public relations professionals sometimes get a bad rap from the media is because they aren’t always as well-versed or knowledgeable as they need to be about a client’s industry or expertise. So if a media relations specialist is pitching a reporter about [...]

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If your organization has a vast network, solid reputation and industry influence, you’ve probably considered launching an awards program.  The potential benefits are plentiful: industry leadership, media coverage, even good business karma. And while your organization may be an ideal candidate for a program, careful planning and consideration of the following can turn your idea [...]

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I recently spoke with a senior colleague who I consider a “master networker.” She has amassed an impressive group of high-level professional contacts who have connected her to job and speaking opportunities, been her mentors, and granted her access to some of the smartest minds in the business world. I wanted to learn the secret [...]

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A lie can travel halfway around the world while the truth is putting on its shoes. – Mark Twain We spend a good deal of our life preparing for emergencies – perhaps more than we might realize.  We’ve all gone through fire drills…learned the importance of “Stop, Drop, and Roll”…maybe even discussed what we should [...]

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Most B2B organizations have an x-factor – i.e., something you know (or do) that others don’t (or can’t).  Our job as marketing/PR professionals is to find that x-factor and put it on display.   That’s what thought leadership – white papers, speeches, articles, videos, blogs, stories, analyses – is all about. At its most basic, thought [...]

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As the healthcare market place gets nosier, and target audience attention spans get shorter, it becomes increasingly important to introduce new products and treatment categories backed by strong, external thought leadership support.  A clearly defined thought leadership strategy begins with identifying those physicians and advocates you most want associated with your brand.  The next step [...]

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