Even If You’ll Never See the Customer Again My wife, Sue and I went to a wedding in southeastern Massachusetts last weekend where, in the space of 8 hours, we had three interactions with service providers we will probably never see again (we live far away).  Two interactions were marvelous … and one, horrendous.  It [...]

[VIEW FULL POST]

I’ve known my friend and former client Mike Westcott for many years. He’s truly one of the leading thinkers in event strategy, with the ability to elevate a simple gathering into a deep brand promise. You’ll really enjoy his advice on how to maximize digital events. As there is increasing pressure to do more with [...]

[VIEW FULL POST]

The mind-numbing amount of information hurling at us at warp speed each day is overwhelming. If you’re a journalist, multiply it ten-fold. Believe me, I know. There were weeks I fielded more than 200 email story pitches for consideration in the pages of Businessweek, one of the several mainstream business publications that employed me as [...]

[VIEW FULL POST]

I’d rather not write this post. It’s counterproductive to claim territories when there’s more than enough work to go around. But, the fact is, our PR clients are feeling internal pressure. There are lots of people who want a slice of the social media pie.  PR leaders are being asked to defend their marketing credentials [...]

[VIEW FULL POST]