A few weeks ago I wrote the first part of a two-post series about ways for mid-senior level PR pros to start thinking about networking through a strategic lens. Here’s my conclusion. After talking with my “master networker” colleague about the right associations and platforms to join, we got down to the nitty-gritty: How do [...]
The concept that products, messages and behaviors spread in the same way as viruses is not a new one. The theory of memetics has been around for decades and recently spread through its own “word-of-mouth epidemic” started by Malcolm Gladwell’s book, The Tipping Point. But as social media marketers, the question we struggle to answer [...]
Whether your healthcare client markets a pharmaceutical product, a medical device or an over-the-counter therapy, every successful public relations campaign needs a credible spokesperson. When coming up with your next initiative, take a step back and evaluate the ideal person for the job. Is it a world-renowned physician? Is it a leading expert in the [...]
After a semester of never-ending resume updates, cover letter customizations, and nerve-wracking phone interviews, you’ve landed your dream internship. Congratulations! But now comes the tricky part – starting the job. There is a lot to learn about working in public relations, so, as an inside look for a new intern or entry-level hire, here are [...]
In a recent mentoring session, I asked one of our smart young people where she needed to improve to keep climbing our management ladder. Her response – and she is someone we have already promoted three times – was one I’ve heard often before: “I need to get better at letting go and giving people [...]
Yesterday, FINRA released guidance to further clarify rules for securities firms and brokers about using social media websites and the use of personal devises for business communications. These guidelines are a follow-up to an earlier notice that was issued earlier this year (check out the original guidelines and our blogpost from January). At that time, [...]
I was recently asked to contribute my thoughts about a survey of Millennials, the generation of people born between 1980 and 2000, in order to help inform our understanding of their attitudes about healthcare. It really got me thinking about this group of people. As a Gen-Xer myself, my first thought was to wonder how [...]
The B2B world seems to have accepted that digital (or social) media will be a part of future marketing programs. The acceptance may be grudging, but it is there. But how about social media crisis communications? How savvy are clients – or the agencies that serve them? Most properly staffed agencies have people with general [...]
I still remember walking in the door my first day at BlissPR ten years ago, and hearing that not one, but two of my clients were in the insurance industry. I don’t think I even knew what kind of insurance I had at the time, let alone trying to figure out the complex inner workings [...]
I’ve been thinking a lot about relationships – work relationships, client relationships, personal relationships. What makes some so rewarding? Others so difficult? There are many answers. But one predictor is how a person shares information. Are they flexible and collaborative? Authoritative and secretive? Often, secretive people (and companies) have a “scarcity mindset.” If someone else [...]
