Recently, a client asked for a checklist of all the marketing elements that he should consider as he prepared for the launch of his new company, which will be part of a parent company but a separate division. This happens frequently in our entrepreneurial economy – think of the recent Google+ introduction, or a few [...]
Today’s post is from our client Colin Owens, Senior Marketing Coordinator at Hay Group. Follow him on Twitter @HayGroup_Health. I have been accused of being a curmudgeon for years, and although I am only 31, some of it is well deserved. I don’t like crowded bars, celebrity news, or music by artists named “Lil’ _______.” [...]
I am always game to learn new things. For better or for worse, I project that personality characteristic onto everyone else. It is with that thought in mind that I recently suggested a media training and pitch development session for our team’s professional staff. While we have yet to see the results of the exercise [...]
I wish there was a more effective way of learning than by making mistakes, but at least mistakes have the virtue of sounding the alarm when you’re about to make them again. For example, there was the time in the late 1970s when I was copywriting a capabilities brochure for a good, but now forgotten, [...]
