Ever have one of those weeks where you feel like you spend most of your time meeting and discussing priorities, but have no time for actual work? The more you grow as a professional, the more time you spend setting direction and priorities – for your company/client, for yourself and for those around you. This [...]
Social media spend is on the rise. As of August 2011, marketers were spending an average of 7.1% of their marketing budgets on social media and planned to increase that to 10.1% within the next 12 months. But “social media” is vast and as B2B companies rush to join the party, many are frantically asking [...]
When you win a new business presentation, you don’t generally spend too much time thinking about what went right. You’re eager to get to work. But how much time have you spent wondering why things went wrong? If you are like me, you’ll always wonder about the “ones that got away.” Things are even more [...]
I don’t know about you, but when I hear the words “competitive agency shoot-out,” I think of blood and bodies on the floor. And when I hear the words “RFP,” I think of sunk costs. The bottom line? Whether you are a B2B corporation or a digital PR firm, the RFP (Request for Proposal) process [...]
There have been some interesting developments in the realm of digital PR and healthcare marketing and public relations. As you may have heard, Facebook recently reversed a policy which allowed pharmaceutical companies to close their wall to comments. While product-specific pages may remain closed, company, disease and patient-oriented pages must now allow commentary. However, companies [...]
Writing the perfect pitch is a lot like writing the perfect story—success is somewhat elusive. But there are a few specific elements from pitches I have received that have resonated with me, and as a result, would likely be effective with other reporters you are trying to target. I try to keep the following guidelines [...]
As I was watching an episode of “Iron Chef America” the other night, I found myself thinking about how similarly frenzied my own job feels. I walk into work and, voila, someone alerts me to the “secret ingredient” of the day. The team huddles to discuss a strategy and then immediately goes to work to [...]
Today marks my five year anniversary at BlissPR. It’s been a short time – but during that time public relations has seen (several) market crashes, the consolidation of news outlets and the rise of social media, while BlissPR has seen a name change and the retirement of our founder. But for me, there has always [...]
If you scour the headlines, Americans are hungry for change. We rail against gridlock in Washington. We fear that regulation has stymied expansion. But – if like me — you work with companies in historically “conservative” sectors such as healthcare and finance, you know that the pace of change is brisk. The IPO market is [...]
