Archive > October 2011

The Influence of Celebrity in the Healthcare Space

posted by on October 28 2011 in Healthcare Public Relations - 1 Comment
Taryn Berman

October is National Breast Cancer Awareness Month. According to the American Cancer Society, about 230,480 new cases of invasive breast cancer will be diagnosed in women in 2011 and the chance of developing invasive breast cancer at some time in a woman’s life is a little less than 1 in 8. Just last week, popular [...]

A Good Example of ‘Less is More’

posted by on October 18 2011 in Marketing Strategy - No Comments
Meg Wildrick

I was in San Diego on business last week and was told by colleagues that I must eat at In-N-Out Burger.  As someone who grew up on fast food, I was surprised.  Why travel 2,500 miles to get a fast food burger? If In-N-Out is so remarkable, why don’t they have restaurants on the east [...]

Financial Services Firms Are Getting Down to (Social) Business

posted by on October 13 2011 in Digital PR - No Comments

On Wednesday, October 5th, my colleagues Siobhan Ford, Katherine Kilpatrick and I were fortunate to attend an event hosted by IBM Global Business Services entitled “Social Business is Driving the Bottom Line.” We were joined by a virtual audience via IBM’s Livestream channel and the Twitter hashtag #IBMbanking. The event included several presentations and a [...]

I Don’t Want to Read Another Book About Social Media

posted by on October 11 2011 in Digital PR, Marketing Strategy - 2 Comments
Elizabeth Sosnow

Almost every day, I see another person I respect announce their new book on social media. There’s a long list of authors I deeply admire, including Jay Baer and Amber Naslund, Eric Schwartzman and Michael Brito. I own each of their books, and I know I’ll be first in line to buy “No Bullshit Social [...]

Communicating Effectively: Simple but Not Easy

posted by on October 6 2011 in Media Training, Thought Leadership - No Comments
Toddi Gutner

When The Honorable George P. Schultz, a Distinguished Fellow at the Hoover Institution, Stanford University and Former U.S. Secretary of State accepted the First Award for Leadership Excellence by The Economic Club of New York last month, I was struck by the simplicity of his message:   “I want to tell you what I think should [...]

Healthcare Marketing Goes Mobile

posted by on October 3 2011 in Digital PR, Healthcare Public Relations - 2 Comments
Taryn Berman

A new report from eMarketer titled “Mobile Healthcare Marketing: Prescriptions for Health and Wellness on the Go,” takes a deep look at the impact (and potential impact) of mobile devices on personal health and well-being. From a consumer-user perspective, mobile health initiatives – apps, tracking services and the like – not only offer practical and [...]