Nothing prepares an executive for an interview with a reporter like– an interview with a reporter. So, it’s no surprise that as a reporter and the senior strategist at BlissPR, I have been called upon to do some of the media training for our firm’s clients. Personally, it is the best of both worlds for [...]
In a recent conversation with my mom she told me that, after my first week of kindergarten, the teacher said I was quite lively and insistent compared to my older sister, who at that age was sweet and agreeable. She then said my mother needed to work on channeling that energy into productive actions. I’m [...]
When I was young, my family took a lot of road trips. For a child with too much energy, sitting still hour after hour as the scenery passed by on yet another side road my parents wanted to explore was almost too much to bear. Because this was long before the days of in-car DVD [...]
The imposters have made their point. A very young Google+ is vulnerable to some misuse, especially when it comes to the social network’s business pages, which are just several days old. This week, someone with an apparent distaste for Bank of America created a Google+ page that many visitors most likely dismissed as fake. For [...]
I’ve read a few too many articles about Steve Jobs in the last month. Like many, I was intrigued by his brilliance and what made him tick. He listened to his gut, for better and for worse. He also had an innate sense of what customers wanted – before they even knew they wanted it. [...]
Conferences and medical Congresses are ubiquitous in the healthcare industry. As healthcare public relations professionals, we constantly strive to identify meetings of interest and opportunities to increase our clients’ brand visibility. Then we may prepare and implement a media strategy, help our clients with their presentation and/or identify other meeting participants that would be valuable [...]
Today, it’s easier than ever to publish and spread digital content. But it’s as hard as ever to figure out what to say – and how to say it. According to our survey of professional services firms conducted earlier this year, “time commitment” and “concerns about refreshing online content” are what B2B communicators fear most [...]
My colleague Toddi Gutner’s thoughtful post last week on Continuous Partial Attention and the Law of Unintended Consequences reminded me that certain laws of organization management are timeless. Foremost among these, for me, are those of C. Northcote Parkinson, who based his dicta on analysis of the British Civil Service in the late 1940s and [...]
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information. Not to be confused with multi-tasking which requires full attention and is driven by a conscious desire to be productive and efficient, CPA is an ongoing, automatic process. This term, coined by writer and [...]
Almost every piece of marketing content you have can be used again. My checklist is meant to give you an idea of how you breathe “new life” into your old content. See if it can help you: How do you decide if your old content can become “new again?” Share your ideas in the comments [...]
