“What’s the name of the dog?” When I first started as a newspaper reporter more than two decades ago (has it really been that long?), this was the question cub reporters were often asked. As long as the story referenced a dog, that is. If it mentioned a child, a horse, a cat, then the [...]
In late November, our healthcare group – BlissHealth – hosted a panel discussion on personalized medicine with speakers from industry, clinical practice and finance. The discussion coalesced around four key themes: Small is the New “Big.” Pharmaceutical companies can shrink the market by 95 percent and still produce positive returns, due to higher margins [...]
The idea of “local” has been on my mind a lot lately. Businesses and communities that serve local needs seem to be popping up everywhere. From the recent IPO of local review site Yelp, to Google pursuing local search marketing, and more and more restaurants and grocery stores promoting local food – local is making [...]
I like to think of myself as a “planner.” Not for the super-long term, but I’m well organized enough to make sure I leave for vacation without forgetting anything important…My Christmas cards went out relatively early… I’ve been more nervous lately, however, in how my family plans for its financial future. Both my husband and [...]
I don’t regularly seek out ways to intentionally embarrass myself in a public forum. Nevertheless, I find myself four weeks into an improv class, facing the final “big event” this week: a show…in front of a large group of strangers…that will be watching me act ridiculous. And I did this to better myself professionally? Let [...]
A recent article in PRWeek highlights the use of social media by nonprofit and governmental organizations, particularly those with a health focus. It cited an experimental campaign conducted by the AIDS Healthcare Foundation to educate consumers and raise money for HIV/AIDS awareness. As part of their effort, the organization leveraged text messaging and Twitter against [...]
Yesterday, I shared my first 5 predictions for the year ahead in B2B marketing. Here are another 5 that may prompt some resource and investment discussions in your office: 1. Mobile matters now, so just stop pretending it doesn’t: When I started my career in PR, my job was to get our clients into the [...]
Sometimes I feel a little bit like Noah in the middle of the flood. Only in my case, I’m drowning in a sea of marketing predictions for the coming year. It seems that almost everyone has an opinion on what will happen next. That doesn’t mean there aren’t some powerful, actionable ideas in the deluge. [...]
We subscribe to seven different publications in my apartment. They range from the daily Wall Street Journal to The Economist and New York magazine to Food & Wine and Fast Company every month. I also follow countless blogs and am signed up for daily e-newsletters. You might call me a content addict. And I’m not [...]
Many clients we work with will go through some type of major re-branding or marketing effort every few years. These monster projects often take a heavy people investment, significant resources and are the focal point of endless meetings, conference calls, brainstorm sessions and retreats. Once the project is complete, we get a call that the [...]
