A recent CIO article examines “why your CMO hates you and what you can do to improve the relationship,”* referring to the occasional tension between CMOs and CIOs. The author of the story pegs the source of tension between these two groups as being caused by their opposing values – IT focusing on “back-end support [...]
Barb Sawyers posted a blog on Ragan.com on September 30 titled “In corporate communications, ditch the ‘we’ and make things personal.” She went on to quote an author named James Pennebaker, whose “research” yielded the statement that “‘we’ is the voice of liars and politicians at war.” To which I say: rubbish! Absolute rubbish! One [...]
A TV producer friend clued me in on a very simple model that when followed results in the ideal broadcast business news segment. In effect, it’s the checklist that gives producers what they want. You might think it almost elementary. Yet, so many producers accuse PR professionals of pitching sources and ideas that don’t gel [...]
