If you’re in the PR industry, you’ve spent endless hours debating, agonizing over and reading about the future of PR. But it’s not every day that you’re invited to look into the crystal ball of one of the great PR minds of our generation. Last week, Worldcom Public Relations Group invited its members to do [...]
Social media spend is on the rise. As of August 2011, marketers were spending an average of 7.1% of their marketing budgets on social media and planned to increase that to 10.1% within the next 12 months. But “social media” is vast and as B2B companies rush to join the party, many are frantically asking [...]
The concept that products, messages and behaviors spread in the same way as viruses is not a new one. The theory of memetics has been around for decades and recently spread through its own “word-of-mouth epidemic” started by Malcolm Gladwell’s book, The Tipping Point. But as social media marketers, the question we struggle to answer [...]
Today’s post is from our client Colin Owens, Senior Marketing Coordinator at Hay Group. Follow him on Twitter @HayGroup_Health. I have been accused of being a curmudgeon for years, and although I am only 31, some of it is well deserved. I don’t like crowded bars, celebrity news, or music by artists named “Lil’ _______.” [...]
Eighty-one percent of consumers believe that if a hospital has a strong social media presence, it’s likely to be more cutting edge. Another 57 percent say that a social media connection with a hospital is likely to have a strong impact on their decision to seek treatment at that hospital. These are just a few [...]
Most B2B companies know that social media is now a key component of the overall B2B marketing mix. But when it comes to implementing a relevant marketing strategy, many find it’s easier said than done. In large professional services firms, we consistently see roadblocks that obstruct social media marketing initiatives from moving forward: [...]
The media landscape is evolving. There’s no doubt about that. And yet when it comes to media relations, our clients are often reluctant to adapt. Why? Because new online outlets and social media outposts have unclear editorial policies, unavailable circulation numbers and undefined readership profiles. But does this mean we should avoid targeting new media [...]
As digital marketers, we focus much of our energy on optimizing content and distribution strategies to increase traffic to our (or our client’s) website. However, we know that being “found” is only half the battle. We’re bound by three letters – ROI – to ensure that once viewers find our content online, they’re persuaded by [...]
Good news B2B marketers: LinkedIn has announced a new platform for building up the social web. The platform, which was opened to developers for “early access” in October 2010, makes it easier for third-party applications to integrate aspects of LinkedIn into their websites. Think Facebook’s Open Graph, which allows sites and apps to share [...]
My colleague Elizabeth Sosnow has written recently about how PR is becoming content. And she’s right. The best among us – those who are quickly adapting to the ever evolving world of PR – are able to 1) develop great ideas and 2) determine how best to package and distribute them. But once you’ve created [...]
