How can professional services PR firms build client loyalty?
As a professional services public relations firm, client satisfaction is something we think about on a daily basis. We want to be sure we’re providing quality client service and that, as a result, our clients are “happy.” However, in his book “If Disney Ran Your Hospital,” Fred Lee raises an important point: it is customer loyalty, not mere satisfaction that binds clients to an organization and protects it against serious competition.
