In a recent conversation with my mom she told me that, after my first week of kindergarten, the teacher said I was quite lively and insistent compared to my older sister, who at that age was sweet and agreeable. She then said my mother needed to work on channeling that energy into productive actions. I’m [...]
As a consulting firm, when do you get to ask a prospective client: How may I help you? Social media (SM) can give you the opportunity to ask them what they are interested in talking about. In our second annual study of consulting firms’ use of SM to create and market thought leadership (conducted with [...]
What started off as tools to keep in touch with classmates and long lost friends have fast become some of the most powerful business resources on the planet. While B2C companies may have an easier time translating digital conversations to ROI, B2B companies are quickly realizing the value. Some B2B companies still struggle with creating [...]
Recently I have talked to several prospects who want to make their CEOs famous as part of their communication marketing strategy – and they are unsure why they aren’t. Here are a few of the questions I ask when faced with such a quandary: Does your CEO have a point of view on major issues [...]
Tenure at PR firms is rare. I suppose that is why I get frequent questions about mine. I’ve been with BlissPR since 2003. Last week I was asked why, three separate times. My answer has always been the same: there are lots of reasons but essentially I like and respect the people I work with.
Having built my career communicating creative ideas for B2B businesses with artfully crafted words, I sometimes forget to incorporate my personal passion for photography into my everyday work. Because of the SEO power of pictures, I dutifully scour Flickr for images to accompany posts or jazz up PPT presentations
You are never too young or old to start building your personal board of directors. I’ve represented several executive search firms in my PR days. Years ago, I did a media pitch about people’s personal board of directors when looking for a job. At the same time I started my own. With every career milestone I reassess my board and make sure nobody needs to be retired.
It’s January, which means it’s time for a plethora of predictions. Our contribution is a synthesis of the thoughts from members of the B2B Practice Group of the Worldcom Public Relations Group, the world’s largest network of independent PR firms.
Based on an abbreviated audit of the top 25 national firms and top 5 firms in each region (according to Accounting Today) we determined that there are some liabilities on their social media balance sheets. Firms have assets as well (as noted in our previous post,) but in order to have more assets than liabilities [...]
For a highly regulated bunch, CPA firms have made some surprisingly promising investments in social media. The Big 4 and national firms, have expectantly starting to connect the dots but regional firms, particularly in the Southeast, have some notable wins. Heck, even the Financial Accounting Standards Board is on Twitter. If you are an accounting firm and social media strategies are not part of your 2011 communications plan – time to think again.
