For a highly regulated bunch, CPA firms have made some surprisingly promising investments in social media. The Big 4 and national firms, have expectantly starting to connect the dots but regional firms, particularly in the Southeast, have some notable wins. Heck, even the Financial Accounting Standards Board is on Twitter. If you are an accounting firm and social media strategies are not part of your 2011 communications plan – time to think again.

[VIEW FULL POST]

On my flight to Cleveland recently for the Worldcom PR Group Americas Region meeting, the attendant turned a routine flight procedure into a memorable experience. How? He came to our aisle and said: “Ms. Rhoads, Ms. Sosnow, what would you like to drink this afternoon?” Seeing our surprise at his request, he said “service isn’t dead in the world, people have just forgotten that it’s part of their job description.”

[VIEW FULL POST]

Ever gotten that question in a job interview? Most people are prepared with a pseudo positive answer. “I am an overachiever.” “I can sometimes take on too much and then work myself to death getting it all done.” “I am too organized and so others’ lack of preplanning frustrates me.”

[VIEW FULL POST]

Many professional services firms segment their go-to-market business strategy into industry sectors but do not do the same for their communication and public relations plans.

[VIEW FULL POST]

At a recent event hosted by the Association of Management Consulting Firms (AMCF) Walter Kiechel, former editor of Fortune magazine and author of The Lords of Strategy: The Secret Intellectual History of the New Corporate World, discussed how strategy’s great gurus influenced the development and implementation of ideas within their organizations and those of their clients.

[VIEW FULL POST]

Growing up in New England, the local library was a focal point of my town. My favorite part of early elementary school was the afternoon story hours held there. Fast forward 30 odd years and stories still play a big role in my life.

[VIEW FULL POST]

According to the experts du jour, the recovery will be uneven and its dimensions unclear. Even the length of the current “green shoots” is up for debate. According to Rich Karlgaard, author of Digital Rules blog and Publisher of Forbes, “companies are looking to link with professional services firms who will be on the way up.”

[VIEW FULL POST]

Six months ago the answer might have been a resounding “no” or even a high pitched guffaw, but now you may be surprised to find out the answer is “maybe.”

[VIEW FULL POST]

Adapt or die? The same principles that are applied in the cycle of life are transferable to the cycle of business. If approached with the question adapt or die, most people would certainly choose adaptation. So why then when faced with the same question in business life do so many people resist change, choosing to continue operating in their comfort zone?

[VIEW FULL POST]

Is your B2B public relations strategy global, local or someplace in between? An investment banking client once told me, “If a company doesn’t have a ‘China strategy’ then it has a going out of business strategy.” While I don’t think the same thing necessarily applies to all companies’ PR strategy, the logic got me thinking. The world is getting smaller and a company’s customer base, regardless of industry, most likely can be global. Which means, no matter the size of the company, their PR strategy should have global appeal.

[VIEW FULL POST]