Fun, for me, is: Holding my 6 year old upside down until he giggles Watching the Golden Globes instead of the Giants this weekend Sneaking a good piece of fiction into my business travel Sometimes work is not fun. There are lots of good reasons for that. Budgets grow smaller, project scopes change and turnover [...]
Yesterday, I shared my first 5 predictions for the year ahead in B2B marketing. Here are another 5 that may prompt some resource and investment discussions in your office: 1. Mobile matters now, so just stop pretending it doesn’t: When I started my career in PR, my job was to get our clients into the [...]
Sometimes I feel a little bit like Noah in the middle of the flood. Only in my case, I’m drowning in a sea of marketing predictions for the coming year. It seems that almost everyone has an opinion on what will happen next. That doesn’t mean there aren’t some powerful, actionable ideas in the deluge. [...]
Almost every piece of marketing content you have can be used again. My checklist is meant to give you an idea of how you breathe “new life” into your old content. See if it can help you: How do you decide if your old content can become “new again?” Share your ideas in the comments [...]
Almost every day, I see another person I respect announce their new book on social media. There’s a long list of authors I deeply admire, including Jay Baer and Amber Naslund, Eric Schwartzman and Michael Brito. I own each of their books, and I know I’ll be first in line to buy “No Bullshit Social [...]
When you win a new business presentation, you don’t generally spend too much time thinking about what went right. You’re eager to get to work. But how much time have you spent wondering why things went wrong? If you are like me, you’ll always wonder about the “ones that got away.” Things are even more [...]
I don’t know about you, but when I hear the words “competitive agency shoot-out,” I think of blood and bodies on the floor. And when I hear the words “RFP,” I think of sunk costs. The bottom line? Whether you are a B2B corporation or a digital PR firm, the RFP (Request for Proposal) process [...]
(This is a personal post…come back tomorrow if you prefer more of our juicy B2B marketing strategies) I almost missed it. It was a dark night, and I was perfectly content to let the train pull me towards home after a late night at work. I’m not sure why I looked up. Perhaps the [...]
I’ve known my friend and former client Mike Westcott for many years. He’s truly one of the leading thinkers in event strategy, with the ability to elevate a simple gathering into a deep brand promise. You’ll really enjoy his advice on how to maximize digital events. As there is increasing pressure to do more with [...]
I’d rather not write this post. It’s counterproductive to claim territories when there’s more than enough work to go around. But, the fact is, our PR clients are feeling internal pressure. There are lots of people who want a slice of the social media pie. PR leaders are being asked to defend their marketing credentials [...]
