I don’t know about you, but when I hear the words “competitive agency shoot-out,” I think of blood and bodies on the floor. And when I hear the words “RFP,” I think of sunk costs. The bottom line? Whether you are a B2B corporation or a digital PR firm, the RFP (Request for Proposal) process [...]
(This is a personal post…come back tomorrow if you prefer more of our juicy B2B marketing strategies) I almost missed it. It was a dark night, and I was perfectly content to let the train pull me towards home after a late night at work. I’m not sure why I looked up. Perhaps the [...]
I’ve known my friend and former client Mike Westcott for many years. He’s truly one of the leading thinkers in event strategy, with the ability to elevate a simple gathering into a deep brand promise. You’ll really enjoy his advice on how to maximize digital events. As there is increasing pressure to do more with [...]
I’d rather not write this post. It’s counterproductive to claim territories when there’s more than enough work to go around. But, the fact is, our PR clients are feeling internal pressure. There are lots of people who want a slice of the social media pie. PR leaders are being asked to defend their marketing credentials [...]
Today’s post is from our client David Harkleroad, Managing Director, Global Marketing at Hay Group. Follow him on Twitter @DavidHarkleroad We’ve all run into managers who simply don’t believe in marketing. The ones who, if you put them in charge of budgeting, would slash every last marketing penny and fire every last marketer. You present [...]
Today I’m speaking in a free webinar for Marketing Cloud called “Using Social Tools for B2B Storytelling & Demand Generation.” Jason Baer, Adam Metz and I will cover social media tools you can’t live without, top tips and success metrics. As part of my preparation for the webinar, I began to review my advice to [...]
Our first date was less than spectacular. I felt obligated to be there as digital PR agency, and I don’t think Foursquare saw me as anything special, either. I swiftly became Mayor of my supermarket, toy store and local baseball field. Foursquare tried to deepen our relationship with free coffees and poorly written location tips, [...]
Last week, our firm had the pleasure of a visit from leading marketing strategist Mark Schaefer. I’ve long admired Mark’s blend of smarts, practicality and humility. In my opinion, his blog grow has the most interesting and connected community on the web. Mark spent some time sharing his insights on marketing, blogging, networking and social [...]
Book Review: Social Marketing to the Business Customer I first heard Eric Schwartzman speak about online marketing at a Worldcom meeting many years ago. Eric had a thoughtful grasp on where B2B marketing was headed, so I’ve continued to watch how his thinking evolves. Now you can have the benefit of his thinking, too.* Eric [...]
At the end of last year, my clever friend Gini Dietrich asked if I would participate in her new e-book project, “DearCEO: Letters to the C-Suite from Experts on Vision, Culture, Community and Integration.” Her idea was to gather a kaleidoscope of smart advice for CEOs to consider for 2011 and beyond. As I re-read [...]
