The idea of “local” has been on my mind a lot lately. Businesses and communities that serve local needs seem to be popping up everywhere. From the recent IPO of local review site Yelp, to Google pursuing local search marketing, and more and more restaurants and grocery stores promoting local food – local is making [...]

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What does Michael Scott’s trademark punch line from NBC’s hit TV show, “The Office,” have to do with B2B blogging? Quite a lot it turns out – especially for the labor and employment law firm Ford & Harrison whose associates have turned this punch line into a successful B2B blog and major source of traffic for the firm’s website. The That’s What She Said blog recaps each episode of “The Office” – looking at all of the show’s employment law mishaps and how much it would cost for Dunder Mifflin to defend itself in a real-world lawsuit.

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