Many clients we work with will go through some type of major re-branding or marketing effort every few years. These monster projects often take a heavy people investment, significant resources and are the focal point of endless meetings, conference calls, brainstorm sessions and retreats. Once the project is complete, we get a call that the [...]
Today marks my five year anniversary at BlissPR. It’s been a short time – but during that time public relations has seen (several) market crashes, the consolidation of news outlets and the rise of social media, while BlissPR has seen a name change and the retirement of our founder. But for me, there has always [...]
Yesterday, FINRA released guidance to further clarify rules for securities firms and brokers about using social media websites and the use of personal devises for business communications. These guidelines are a follow-up to an earlier notice that was issued earlier this year (check out the original guidelines and our blogpost from January). At that time, [...]
Recently, a client asked for a checklist of all the marketing elements that he should consider as he prepared for the launch of his new company, which will be part of a parent company but a separate division. This happens frequently in our entrepreneurial economy – think of the recent Google+ introduction, or a few [...]
Like most of us in financial public relations, I am a voracious reader. And over the past several years, as social media strategy has become an increasing part of my work each day, I regularly review a number of blogs by folks that also specialize in financial services digital strategy. It’s great to hear what [...]
Typically, after creating a piece of thought leadership (research report, whitepaper, webinar, etc) for a marketing campaign, companies pump that content through as many channels as possible. Traditionally, this could include client newsletters, new business presentations, email updates and media interviews, among others. But recently, a B2B client asked for advice on what should [...]
“Social Media is Changing the World of Investing” was the topic of a panel discussion held last week at the Milken Institute Global Conference. Moderated by Dennis Kneale, Senior Correspondent with the Fox Business Network (@denniskneale), the panel included Chris Albinson, Managing Director, Panorama Capital (@chrisalbinson), Scott Burns, Director of ETF, Closed-End Fund and Alternatives [...]
Often, when developing a thought leadership strategy, a survey will be suggested as a tactic. And it’s frequently a fantastic idea – surveys can help marketers establish a point of view, get “above product” by talking about trends or develop content for a specific target market. Generally, the media is receptive to research as well [...]
Last week, I blogged about lessons that digital PR agencies can learn from recent research conducted by Bill Wreaks of the Gramercy Institute and Frank Dudley of Brand New Media in which they surveyed senior-level marketers at Bank of America, UBS, Prudential and MetLife to learn more about best practices in digital marketing for financial [...]
What are the best practices in digital marketing for financial services? This is the question that Bill Wreaks of the Gramercy Institute and Frank Dudley of Brand New Media set out to answer when they undertook a year long research project that surveyed senior-level marketers at Bank of America, UBS, Prudential and MetLife. Overall, [...]
