The idea for this post struck me as I was reading the back of a frozen fish sticks bag. I’m sure it sounds odd, but so was the fact that the messaging stuck with me. I was first drawn in by the description – that they add only 35% breading vs. 50% of most national [...]
I don’t regularly seek out ways to intentionally embarrass myself in a public forum. Nevertheless, I find myself four weeks into an improv class, facing the final “big event” this week: a show…in front of a large group of strangers…that will be watching me act ridiculous. And I did this to better myself professionally? Let [...]
I’ve read a few too many articles about Steve Jobs in the last month. Like many, I was intrigued by his brilliance and what made him tick. He listened to his gut, for better and for worse. He also had an innate sense of what customers wanted – before they even knew they wanted it. [...]
Ever have one of those weeks where you feel like you spend most of your time meeting and discussing priorities, but have no time for actual work? The more you grow as a professional, the more time you spend setting direction and priorities – for your company/client, for yourself and for those around you. This [...]
As I was watching an episode of “Iron Chef America” the other night, I found myself thinking about how similarly frenzied my own job feels. I walk into work and, voila, someone alerts me to the “secret ingredient” of the day. The team huddles to discuss a strategy and then immediately goes to work to [...]
I still remember walking in the door my first day at BlissPR ten years ago, and hearing that not one, but two of my clients were in the insurance industry. I don’t think I even knew what kind of insurance I had at the time, let alone trying to figure out the complex inner workings [...]
In PR, there is nothing worse than having your credibility called into question. Professional services firms live or die by their reputations, and these reputations are based heavily upon thought leadership. That’s why it has been fascinating to watch the coverage unfold over the past few weeks around McKinsey & Company’s study on employer-provided health [...]
Content is the lifeline of any good B2B public relations program. But sometimes you can have too much of a good thing. We’ve seen global firms with multiple lines of business spread themselves too thin trying to make everyone happy. The result is often disappointment. A lack of focus can quickly kill a program, regardless of [...]
Sometimes life kicks you in the gut and rattles your priorities. On Friday, I said good-bye to a former PR colleague Amber Morris who left this world suddenly and way too soon. Her positive, creative spirit will live on through the many lives and organizations she touched. Family, friends, neighbors and colleagues all included similar [...]
Nearly all B2B marketers (93%) are engaged in social media marketing today, but 75% do not measure the ROI of these programs, according to a survey by B2B Magazine. Surprising? Not really. Most B2B companies get that social has become part of the marketing recipe, but they are skipping over key ingredients. They rush [...]
