Nearly all B2B marketers (93%) are engaged in social media marketing today, but 75% do not measure the ROI of these programs, according to a survey by B2B Magazine. Surprising? Not really. Most B2B companies get that social has become part of the marketing recipe, but they are skipping over key ingredients. They rush [...]
Envision the TV show “Undercover Boss:” What would the CEO of your firm see if he masqueraded as an employee for a week? Would the firm live up to the values it claims to have? Do employees really take them to heart? How do their attitudes affect the work environment, client relationships and business development [...]
Good social media audits carry the suspense and drama of a reality show like “The Bachelor.” Hear me out. Girl walks in – immediately sizes up the competition, gets involved in the chatter, becomes quickly wrapped up in the dynamics, makes assumptions and then just when she thinks “he’s the man I’m going to marry…” Bye. Bye. No rose for you.
Good news about print publications – or most traditional news outlets for that matter – is a rarity. So, I did a double-take when I saw this the other week:
2011 is off to a frenzied start. Marketing and PR are moving and shifting at lightning speed these days. As much as I try to stay ahead of the game, I often feel like I’m two steps behind. And I know I’m not the only one.
Last year, LinkedIn rolled out more features, applications, enhancements and beta programs than I could keep up with. I couldn’t list them all, but what I do know is that they’ve stepped up the game dramatically. Dismissing LinkedIn as simply a recruiting/job search tool would be a mistake.
Who are the best gift-givers you know? They don’t necessarily spend the most money. And sometimes they aren’t terribly creative. They are the best because they are thoughtful.
How are you telling your company’s story to the marketplace? What are your customers hearing?
Well, I guess that makes two questions.
When you look beyond the typical themes, key messages, intellectual capital, etc. that we all plot out for public relations and marketing programs, what does the big picture look like? Are your customers really getting an accurate impression of who you really are?
When was the last time you read an inspiring mission statement? For that matter, can you even find yours? When was the last time someone referenced it? Most mission statements are either so full of jargon or regurgitated lingo, you fall asleep half-way through. That’s because they lack “purpose.” They focus on the WHAT or [...]
What happens in Vegas, stays in Vegas. Unless you get a tattoo. Or you work in PR and have a blog post to write.
I was in Las Vegas last week for an event my client (a consulting firm) stages for their retail clients – a function in its 24th year that brought together about 100 people from 60 different companies with whom they represent now or in the past. An impressive gathering, but it hasn’t always been so. It has taken serious TLC over the years to grow it to what it is today.
