On Wednesday, October 5th, my colleagues Siobhan Ford, Katherine Kilpatrick and I were fortunate to attend an event hosted by IBM Global Business Services entitled “Social Business is Driving the Bottom Line.” We were joined by a virtual audience via IBM’s Livestream channel and the Twitter hashtag #IBMbanking. The event included several presentations and a [...]
If you’re in B2B marketing and interested in social media, chances are you were on the line for Hubspot’s Q&A on social media metrics with The Now Revolution co-authors Jay Baer and Amber Naslund last week. But if you weren’t (or if you took bad notes), here’s our take on the most interesting “dos and [...]
When it comes to events like Social Media Week, as a B2B public relations professional, I have often felt like a diabetic kid in a candy store. All of those sweet consumer marketing social media success stories look delectable, but where are the treats for me? That’s why I was excited to attend ABI’s social media panel discussion, “Integrating Social Media into B-to-B.”
We talk pretty frequently about social media here on the BlissPR blog, as more and more of our clients are experimenting in this space. While we often can’t blog explicitly about specific projects, now and then we do have the opportunity to share a successful case study – like the one you’re about to read.
Last week, Mashable reported that Twitter has begun beta testing its new offering for businesses – a suite of features designed to support companies using the microblogging platform. Twitter’s clearly looking to further encourage participation by brands in addition to individuals.
Last month, a data breach at the headquarters of Educational Credit Management Corp., a guarantor of federal student loans, compromised 3.3 million borrowers’ personal information (see Wall Street Journal article here). That was probably a $600 million incident. But did you hear about it?
On Tuesday night, my colleague Katherine Kilpatrick and I attended a panel on the subject of social media and financial journalism at the Wall Street Journal offices in midtown, NYC.
