There is no second place in transaction-driven industries like commercial real estate and financial services; either you win the deal, or you don’t. The same is true for winning business community and industry association awards: either your submittal is recognized as a winner, or it’s not.
Bill Murray’s movies have taught me a lot of life lessons – but usually they’re the upside-down kind, and don’t have much to do with public relations strategy. Like how not to behave on a golf course (Caddyshack), and how to ruin a perfectly good trip to Japan (Lost in Translation). But the best of [...]
As the eggnog flowed over the holidays, many of us took the opportunity to give our brains a much-needed rest, enjoying time with family and friends. Now that we’re back at our desks, it’s time to put our rested and restored professional mindsets to work.
LinkedIn contacts are professionals like you and me. They are not by nature ‘contacts’ or ‘prospects’ – while that well may be true, they are actually – well – humans. Your network is comprised of real people who respond to thoughtfulness, intelligent contribution, mutual professional support, and of course, regular contact.
The mountains of Southern Arizona recently jolted me with a wake-up call on the importance of listening – a caffeine-fueled reminder from the makers of my new favorite fair trade coffee, Café Justo (www.justcoffee.org).
Are you marketing your commercial property to businesses or consumers? While business to business public relations was once the obvious answer to this question, marketing to consumers is becoming increasingly important for driving revenue in commercial properties. While business to business marketing positioning strategy– particularly to leasing and investment brokers – remains critical, there are other audiences to consider.
How immersed are you in the industry you publicize? In today’s world, attending industry events brings great value to public relations programs – for both agency and corporate public relations professionals. Beyond networking, events bring unique value to understanding the context of industry media coverage, and getting to know what issues keep the decision-makers up at night.
Proverbs – and let’s face it, clichés – that focus on time and timing are prolific in investment-driven businesses like real estate and capital markets. And for good reason – after all, a good investment at the wrong time is no longer a good investment. Similarly, a good message can fall on flat ears, if the timing isn’t right – no matter how correct or wise it is. Deciding when you communicate facts, figures and messages to the world should be as central a part of your communications strategy as the actual content of your messages.
Commercial real estate social media is a wild frontier – and its pioneers are saddled with heavy wagons weighed down with members of an industry consistently slow to adopt new technologies. This makes for a slow trip over the social media Rockies for commercial real estate social media pioneers – people like Leopardo’s Todd Andrlik, Retail Traffic editor David Bodamer and commercial real estate deal junkie and publisher Jay Rickey.
Too much great thinking can be too much of a good thing. Here are five ways to reduce the clutter in your organization’s public relations messaging.
