Author Archive > Meghan Lantier

Sidewiki – Friend or Foe for PR Professionals and Marketers?

posted by on October 1 2009 in Digital PR - 1 Comment

Google launched Sidewiki last week to mixed reviews. Sidewiki (in a very small nutshell) is a tool that allows consumers to engage with web sites (and their brands) by contributing content directly to the website itself. Click here for Google’s description of the tool, or read SearchEngineLand’s post for an in-depth analysis.

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Resources for PR Professionals Navigating Social Media, the Financial Services Industry & Compliance

posted by on September 24 2009 in Public Relations for Financial Services - No Comments

As PR professionals, we’re charged with helping our clients implement social media strategies that complement our on-going traditional media relations work. But in highly regulated industries – i.e. financial services – we often run up against legal and compliance issues that can derail even the most brilliant social media strategies.

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