Author Archive > Rachel Gerber

New CNBC Video Platform Enhances PR Opportunities

posted by on April 22 2011 in Marketing Strategy - 1 Comment

CNBC recently enhanced its digital video platform to make searching and sharing its vast online content easier to find, view and share.  These new features are primarily designed to benefit traders, investors and analysts who frequent the site, but they can also benefit your PR program. Here is how: 1) Transcripts Boost SEO. Each video [...]

Television Publicity Series, Part II: How to Get Booked on TV, Continued

posted by on March 16 2011 in Media Relations - 1 Comment

This is the final post of the Television Publicity series with additional tips on how to get booked on TV:

Television Publicity Series, Part II: How to Get Booked on TV

posted by on March 15 2011 in Media Relations - No Comments

We hope enjoyed Part I of the Television Publicity series. In this post, we reveal four tips on how to get booked on TV:

Television Publicity Series, Part I: Why TV Publicity Matters

posted by on March 14 2011 in Media Relations - 2 Comments

This is the first post of a series discussing television publicity. Today, we explain why it is extremely productive to shape and secure high-profile television appearances that allow clients to speak on topics of importance to them.

Making Your Financial Services Spokesperson a Better Interviewee

posted by on July 29 2010 in Public Relations for Financial Services - No Comments

Let’s be honest – the intricacies of the 2,300 page Restoring Financial Stability Act are challenging to digest. Even as a financial public relations professional, the task of tracking the ongoing developments of the financial reform while also developing strategic thought leadership for our spokespeople has been daunting – to say the least. However, the need to work closely with spokespeople to help translate their insights on complex financial issues into comprehensible, interesting and differentiating thought leadership is exactly what makes financial services public relations rewarding.

BlissPR’s Financial Services Practice Group Brings You Our Two Cents on this Week’s Financial News

posted by on March 1 2010 in Public Relations for Financial Services - No Comments

March is starting on a high note, with sunny skies in New York City and the second edition of Our Two Cents provided by Bliss PR’s Financial Services Practice Group. This week, the news highlights focus on the markets, insurance and banking.

What’s New in Business News this Week? This Week’s Top-Line News Summary

posted by on January 11 2010 in Media Relations - No Comments

What would Monday be without a BlissPR top-line news summary? For recent news bites and your reading pleasure, our public relations professionals highlight headlines about insurance, bankruptcy and banking.

Read All About It: This Week’s Top Line News Summary – 12/14/09

posted by on December 14 2009 in Media Relations - No Comments

Happy Monday! The financial services sector kicks off this week’s headlines with markets, banking and bankruptcy news making the biggest splash. Announcements from Citigroup, Exxon, and the upcoming Fed meeting will keep our public relations professionals busy as we monitor for developing stories.

Manic Monday: Our Topline News Summary for the Week Ahead

posted by on November 9 2009 in Media Relations - 1 Comment

What a “Manic Monday” it is in the news today! Bouncing off this weekend’s buzz on the passage of the House Bill on healthcare, this week we are highlighting news on healthcare, deal flow in the retail sector, and recent market highs. The M&A sector is heating up with positive trends in the retail sector, and we look forward to learning more as the ongoing coverage on the healthcare bill develops.