If you’re in the PR industry, you’ve spent endless hours debating, agonizing over and reading about the future of PR. But it’s not every day that you’re invited to look into the crystal ball of one of the great PR minds of our generation. Last week, Worldcom Public Relations Group invited its members to do [...]
[Full disclosure: I am a New York Giants fan.] As a leader, sometimes it doesn’t matter whether you’re right or wrong. It just matters that you make a choice. Actually, that’s completely untrue. While decisive action can earn you the respect of your key stakeholders, New York Giants Head Coach Tom Coughlin would be the [...]
Last week, the Wall Street Journal ran an article entitled “Drug Reps Soften Their Sales Pitches.” In it, Jonathan D. Rockoff reports that several drug companies (including GlaxoSmithKline, Merck& Co and Eli Lily & Co) told sales reps to stop “detailing” doctors with aggressive, tightly-scripted sales pitches and instead provide information that doctors really want [...]
The idea for this post struck me as I was reading the back of a frozen fish sticks bag. I’m sure it sounds odd, but so was the fact that the messaging stuck with me. I was first drawn in by the description – that they add only 35% breading vs. 50% of most national [...]
Fun, for me, is: Holding my 6 year old upside down until he giggles Watching the Golden Globes instead of the Giants this weekend Sneaking a good piece of fiction into my business travel Sometimes work is not fun. There are lots of good reasons for that. Budgets grow smaller, project scopes change and turnover [...]
The average tenure of a PR professional at an agency — title and company size depending – is short. That frequent change often disrupts clients, but that change also begets opportunity for a fresh perspective on what could be fusty account work. Cue the new guy. That’s you. The objective: prove your value proposition to [...]
The idea of “local” has been on my mind a lot lately. Businesses and communities that serve local needs seem to be popping up everywhere. From the recent IPO of local review site Yelp, to Google pursuing local search marketing, and more and more restaurants and grocery stores promoting local food – local is making [...]
Sometimes I feel a little bit like Noah in the middle of the flood. Only in my case, I’m drowning in a sea of marketing predictions for the coming year. It seems that almost everyone has an opinion on what will happen next. That doesn’t mean there aren’t some powerful, actionable ideas in the deluge. [...]
We subscribe to seven different publications in my apartment. They range from the daily Wall Street Journal to The Economist and New York magazine to Food & Wine and Fast Company every month. I also follow countless blogs and am signed up for daily e-newsletters. You might call me a content addict. And I’m not [...]
A TV producer friend clued me in on a very simple model that when followed results in the ideal broadcast business news segment. In effect, it’s the checklist that gives producers what they want. You might think it almost elementary. Yet, so many producers accuse PR professionals of pitching sources and ideas that don’t gel [...]
