Tag Archive > Banking

Financial Services Firms Are Getting Down to (Social) Business

posted by on October 13 2011 in Digital PR - No Comments

On Wednesday, October 5th, my colleagues Siobhan Ford, Katherine Kilpatrick and I were fortunate to attend an event hosted by IBM Global Business Services entitled “Social Business is Driving the Bottom Line.” We were joined by a virtual audience via IBM’s Livestream channel and the Twitter hashtag #IBMbanking. The event included several presentations and a [...]

Fear Not, Financial Firms: Move ahead with brand building social media

posted by on October 29 2010 in Public Relations for Financial Services - 2 Comments

Social media creates dialogue, and peer to peer interactions. In financial services in particular, there’s an opportunity to inspire a more emotional, more intimate and honest relationship through social channels than with ‘push communications.’ Banks and brokerages have not moved ahead as forcefully as other brand marketers with innovative, big idea campaigns that get their customers thinking about how much they LIKE their brand, how much they IDENTIFY with the product or service provider.

Dot coms. Bernie Madoff. Real estate. The credit crisis. The flash crash.

posted by on October 28 2010 in Public Relations for Financial Services - No Comments
Donna McSorley

For investors under the age of 40, much of their adult life has been occupied by accelerated boom and bust cycles in the world of finance, peppered liberally with doses of scandal and market turmoil. A lack of growth in the Dow Industrials and S&P 500 over the past 10 years (don’t ask about the NASDAQ) has led to the this period being referred to as a “lost decade.”

Best Practices: Using Facebook as a Bank Marketing Channel

posted by on October 21 2010 in Public Relations for Financial Services - 1 Comment

Facebook has become one of the de facto channels for organizations seeking to make, or reinforce, a connection to their audience – it almost feels like “everyone who’s anyone” is there. But (and perhaps not surprisingly) banks haven’t been as quick to sign in.

Content Marketing Finds its Groove and Eyes its Next Challenge – Measurement

posted by on September 21 2010 in Communications Strategy - No Comments
Meg Wildrick

Last week, Junta 42 and MarketingProfs launched a new study on B2B Content marketing trends. The results show that the B2B sector has come of age as a publisher of branded content; nine in ten of the 1,100 B2B organizations surveyed use branded content for marketing purposes – regardless of industry or company size.

Mobile Payments Bring Challenges – and Opportunities – to Communicators

posted by on September 17 2010 in Public Relations for Financial Services - No Comments

I love mobile banking. Absolutely LOVE it. Checking balances, moving funds around, paying bills…all while waiting for the bus. It makes me absolutely gleeful to take care of these mildly annoying tasks when I’d otherwise be staring at the façade of the building across the street, quietly cursing the MTA and its service cuts

Making Your Financial Services Spokesperson a Better Interviewee

posted by on July 29 2010 in Public Relations for Financial Services - No Comments

Let’s be honest – the intricacies of the 2,300 page Restoring Financial Stability Act are challenging to digest. Even as a financial public relations professional, the task of tracking the ongoing developments of the financial reform while also developing strategic thought leadership for our spokespeople has been daunting – to say the least. However, the need to work closely with spokespeople to help translate their insights on complex financial issues into comprehensible, interesting and differentiating thought leadership is exactly what makes financial services public relations rewarding.

It’s Baaaaack: An Optimistic Take on Public Relations During the Commercial Real Estate Recovery

posted by on May 25 2010 in Real Estate Public Relations - No Comments

Positive commercial real estate stories have been few and far between during the Great Recession. What does the emerging commercial real estate recovery mean for commercial real estate public relations programs?

Twitter Caters to Biz, But Will Financial Services Bite?

posted by on May 18 2010 in Public Relations for Financial Services - 3 Comments

Last week, Mashable reported that Twitter has begun beta testing its new offering for businesses – a suite of features designed to support companies using the microblogging platform. Twitter’s clearly looking to further encourage participation by brands in addition to individuals.

Harnessing Social Media to Reach Small Businesses

posted by on April 14 2010 in Digital PR - 1 Comment

In the B2B world, if small businesses are a target, you must integrate social media strategies into your marketing/communications/PR programs. The fact is that small businesses are chomping at the bit for information. Most small business owners don’t have an established management team, mentor, or group of individuals they can bounce ideas off, commiserate with or do a quick gut-check with.