On Wednesday, October 5th, my colleagues Siobhan Ford, Katherine Kilpatrick and I were fortunate to attend an event hosted by IBM Global Business Services entitled “Social Business is Driving the Bottom Line.” We were joined by a virtual audience via IBM’s Livestream channel and the Twitter hashtag #IBMbanking. The event included several presentations and a [...]
Social media creates dialogue, and peer to peer interactions. In financial services in particular, there’s an opportunity to inspire a more emotional, more intimate and honest relationship through social channels than with ‘push communications.’ Banks and brokerages have not moved ahead as forcefully as other brand marketers with innovative, big idea campaigns that get their customers thinking about how much they LIKE their brand, how much they IDENTIFY with the product or service provider.
For investors under the age of 40, much of their adult life has been occupied by accelerated boom and bust cycles in the world of finance, peppered liberally with doses of scandal and market turmoil. A lack of growth in the Dow Industrials and S&P 500 over the past 10 years (don’t ask about the NASDAQ) has led to the this period being referred to as a “lost decade.”
Facebook has become one of the de facto channels for organizations seeking to make, or reinforce, a connection to their audience – it almost feels like “everyone who’s anyone” is there. But (and perhaps not surprisingly) banks haven’t been as quick to sign in.
Last week, Junta 42 and MarketingProfs launched a new study on B2B Content marketing trends. The results show that the B2B sector has come of age as a publisher of branded content; nine in ten of the 1,100 B2B organizations surveyed use branded content for marketing purposes – regardless of industry or company size.
I love mobile banking. Absolutely LOVE it. Checking balances, moving funds around, paying bills…all while waiting for the bus. It makes me absolutely gleeful to take care of these mildly annoying tasks when I’d otherwise be staring at the façade of the building across the street, quietly cursing the MTA and its service cuts
Let’s be honest – the intricacies of the 2,300 page Restoring Financial Stability Act are challenging to digest. Even as a financial public relations professional, the task of tracking the ongoing developments of the financial reform while also developing strategic thought leadership for our spokespeople has been daunting – to say the least. However, the need to work closely with spokespeople to help translate their insights on complex financial issues into comprehensible, interesting and differentiating thought leadership is exactly what makes financial services public relations rewarding.
Positive commercial real estate stories have been few and far between during the Great Recession. What does the emerging commercial real estate recovery mean for commercial real estate public relations programs?
Last week, Mashable reported that Twitter has begun beta testing its new offering for businesses – a suite of features designed to support companies using the microblogging platform. Twitter’s clearly looking to further encourage participation by brands in addition to individuals.
In the B2B world, if small businesses are a target, you must integrate social media strategies into your marketing/communications/PR programs. The fact is that small businesses are chomping at the bit for information. Most small business owners don’t have an established management team, mentor, or group of individuals they can bounce ideas off, commiserate with or do a quick gut-check with.
