Positive commercial real estate stories have been few and far between during the Great Recession. What does the emerging commercial real estate recovery mean for commercial real estate public relations programs?
Proverbs – and let’s face it, clichés – that focus on time and timing are prolific in investment-driven businesses like real estate and capital markets. And for good reason – after all, a good investment at the wrong time is no longer a good investment. Similarly, a good message can fall on flat ears, if the timing isn’t right – no matter how correct or wise it is. Deciding when you communicate facts, figures and messages to the world should be as central a part of your communications strategy as the actual content of your messages.
Commercial real estate social media is a wild frontier – and its pioneers are saddled with heavy wagons weighed down with members of an industry consistently slow to adopt new technologies. This makes for a slow trip over the social media Rockies for commercial real estate social media pioneers – people like Leopardo’s Todd Andrlik, Retail Traffic editor David Bodamer and commercial real estate deal junkie and publisher Jay Rickey.
For those of you who enjoyed a long weekend with the President’s Day holiday, welcome back! To liven up your week, our PR professionals have identified business headlines in the industries we follow the most.
Last night at the Grammy’s all eyes were on big winners like Beyonce, Taylor Swift, Kings of Leon and Lady Gaga. This week in business news, B2B PR professionals at BlissPR have nominated Obama’s budget, Real Estate and Retail as the areas to watch.
According to a recent Bloomberg BusinessWeek article, a dozen U.S Real Estate Investment Trusts (REITs) are set to raise dividends next quarter, on the heels of the industry as a whole raising $33 billion in capital. The dividend yield for mortgage REITs was 14.6 percent on Jan. 13, significantly higher than the yield for Treasuries (3.74 percent yesterday). Publicly traded REITs are required by law to pay 90 percent of their taxable income as dividends.
Too much great thinking can be too much of a good thing. Here are five ways to reduce the clutter in your organization’s public relations messaging.
Breaking out of your Thanksgiving-induced tryptophan coma yet? If not, we are confident that this morning’s exciting news headlines will! It’s Monday – “Cyber Monday” in fact, for those in the Retail sector – so it’s time again for our weekly preview of this week’s headlines in the B2B sectors we work in the most. Last week we focused on banking, healthcare and markets; this week we’re going to several other corners of the business world: management, real estate and of course – retail.
What do new retail banking legislation, soaring commodities prices and the healthcare reform bill have in common? All will be making headlines as this week unfolds.
Climate change can be positively impacted one commercial building at a time. But how can the government, the business community and commercial real estate professionals work together to make that happen? Are policy makers educated enough in commercial real estate leasing and contracts to really understand how to legislate and encourage that much-needed change?
