SlideShare is the flickr of PowerPoint presentations (or as we sometimes dread to call them – decks).  Similar to the popular photo sharing site, SlideShare allows users to publish presentations they’ve created, while viewers can download the presentations, embed them in blog posts or web sites, or share them with social networks. In case you [...]

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Professional services firms are pioneers in content marketing. Consulting firms, law firms, accounting firms, engineering firms and architects: these are the professions that invented idea-based marketing. Since the early 1960s, professional firms have invested heavily in bylined articles, publishing, seminars, webinars, podcasts and conferences. But they’ve been slow to embrace social media.

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Increasingly, you and your company are in the business of selling ideas. Customers want to know how you think – and how your thinking translates into action steps and recommendations. This makes the development and promotion of thought leadership (e.g., books, blog posts, articles, white papers) critical.

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To date, news coverage on healthcare reform has focused disproportionately on payment models: should we have a Public plan? Private plans? Insurance cooperatives? Which model will offer consumers the most choice? Which will be the most cost-effective?

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You think layoffs in the media world are brutal now? Well, buckle up, because we’ve only hit the first hill on the rollercoaster. Traditional media will continue to hit major dips over next three years, according to John Byrne, executive editor and editor-in-chief of BusinessWeek.com.

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How often have you heard experts say “Good ideas sell themselves?”

I love a good idea as much as anybody – more probably. But all-too-often, the hardest ideas to market are those that break new ground. It’s easy to talk to prospects about well-trod topics such as debt restructuring or CRM solutions. These topics already mean something to people. They come with a pre-existing history, set of assumptions and influential voices. All we need to do to be understood and heard is to say something different – or shout a little louder.

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