If you’re in the PR industry, you’ve spent endless hours debating, agonizing over and reading about the future of PR. But it’s not every day that you’re invited to look into the crystal ball of one of the great PR minds of our generation. Last week, Worldcom Public Relations Group invited its members to do [...]
The average tenure of a PR professional at an agency — title and company size depending – is short. That frequent change often disrupts clients, but that change also begets opportunity for a fresh perspective on what could be fusty account work. Cue the new guy. That’s you. The objective: prove your value proposition to [...]
“What’s the name of the dog?” When I first started as a newspaper reporter more than two decades ago (has it really been that long?), this was the question cub reporters were often asked. As long as the story referenced a dog, that is. If it mentioned a child, a horse, a cat, then the [...]
Sometimes I feel a little bit like Noah in the middle of the flood. Only in my case, I’m drowning in a sea of marketing predictions for the coming year. It seems that almost everyone has an opinion on what will happen next. That doesn’t mean there aren’t some powerful, actionable ideas in the deluge. [...]
We subscribe to seven different publications in my apartment. They range from the daily Wall Street Journal to The Economist and New York magazine to Food & Wine and Fast Company every month. I also follow countless blogs and am signed up for daily e-newsletters. You might call me a content addict. And I’m not [...]
Many clients we work with will go through some type of major re-branding or marketing effort every few years. These monster projects often take a heavy people investment, significant resources and are the focal point of endless meetings, conference calls, brainstorm sessions and retreats. Once the project is complete, we get a call that the [...]
Writing the perfect pitch is a lot like writing the perfect story—success is somewhat elusive. But there are a few specific elements from pitches I have received that have resonated with me, and as a result, would likely be effective with other reporters you are trying to target. I try to keep the following guidelines [...]
After a semester of never-ending resume updates, cover letter customizations, and nerve-wracking phone interviews, you’ve landed your dream internship. Congratulations! But now comes the tricky part – starting the job. There is a lot to learn about working in public relations, so, as an inside look for a new intern or entry-level hire, here are [...]
Ok. I”ll be honest. From one reporter’s perspective (mine), one of the reasons public relations professionals sometimes get a bad rap from the media is because they aren’t always as well-versed or knowledgeable as they need to be about a client’s industry or expertise. So if a media relations specialist is pitching a reporter about [...]
A lie can travel halfway around the world while the truth is putting on its shoes. – Mark Twain We spend a good deal of our life preparing for emergencies – perhaps more than we might realize. We’ve all gone through fire drills…learned the importance of “Stop, Drop, and Roll”…maybe even discussed what we should [...]
