Are you doing PR for a B2B company that provides a service? Yes, that means you, all lawyers, consultants, financial advisors, asset managers, software developers and search firms. In fact more than half of the US GDP has come from services companies since 1982 , which is why marketing intangibles is a critical skill in our world.
Let’s be honest – the intricacies of the 2,300 page Restoring Financial Stability Act are challenging to digest. Even as a financial public relations professional, the task of tracking the ongoing developments of the financial reform while also developing strategic thought leadership for our spokespeople has been daunting – to say the least. However, the need to work closely with spokespeople to help translate their insights on complex financial issues into comprehensible, interesting and differentiating thought leadership is exactly what makes financial services public relations rewarding.
I was born in 1975 and raised a Yankees fan, so George Steinbrenner made it an interesting time to grow up. I was a little young to remember the late-70s championship teams, but I have some vague memories of the 1981 World Series loss to the Dodgers. For some reason, though, they center around Goose Gossage beaming Ron Cey and a beyond awkward post-victory performance on “Solid Gold” (Of course I’ve also blocked out most of the 2001 and 2003 World Series’ too, so maybe age wasn’t the issue).
Yesterday I shared my first five reasons why large law firms should evaluate if social media can play a part in their marketing strategy…here are six other reasons to consider it:
I recently gave a “Social Media 101” presentation to the marketing team of one of the world’s largest law firms. To be candid, I wasn’t sure if I’d have any believers at the end of the presentation. That’s because there are very few stories of Fortune 500 General Counsels awarding large matters based on a thoughtful Twitter feed.
At a recent event hosted by the Association of Management Consulting Firms (AMCF) Walter Kiechel, former editor of Fortune magazine and author of The Lords of Strategy: The Secret Intellectual History of the New Corporate World, discussed how strategy’s great gurus influenced the development and implementation of ideas within their organizations and those of their clients.
We’ve all seen the signs: shaky fingers, bleary eyes, achy wrists and plain old sleep deprivation. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses.
“Why weren’t we in this article?” It’s the inevitable question every public relations professional hears – and, having worked in PR agencies for the last decade, it’s a fairly regular occurrence. The question itself comes in different forms, but it’s usually triggered by a competitor mentioned in an article.
How many times have you weighed the pros and cons of partnering with a traditional media outlet to conduct a survey? As B2B marketers, we know the benefits and drawbacks: partnerships come with a guaranteed media placement, the added credibility of the outlet’s brand and, often, access to a publication’s subscription lists.
Last week, Mashable reported that Twitter has begun beta testing its new offering for businesses – a suite of features designed to support companies using the microblogging platform. Twitter’s clearly looking to further encourage participation by brands in addition to individuals.
