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As I write this post, there are over 280 people who claim to be “thought leaders” in their Twitter biography. It’s certainly a popular label, but I’m pretty certain they haven’t all earned the title.
No question about it, the marketing of professional services can be a frustrating way to earn a living. This holds true whether you’re an employee of a professional firm or a “hired gun.” Common complaints are (a) egomaniacal clients, (b) unreasonable expectations that often flow from “a.” and (c) a paucity of solid content.
Over the past several months, we’ve received great feedback on our weekly news summaries, including a few suggestions on how these posts can be more helpful to our readers. We’ve taken this feedback to heart, and have decided to change our “weekly news roundup” feature to focus on major stories breaking in the financial services industry. Moving forward, Our Two Cents will be authored by members of BlissPR’s Financial Services Practice Group.
Ok, we get it. The media landscape is changing. So much so that the Twitter handle @themediaisdying has almost 22,000 followers and has tweeted over 3,500 updates since the account launched on November 18, 2008. While “dying” might be a bit of a dramatization, the media is without a doubt evolving – and doing so at warp speed. So why do public relations professionals continue to pitch the media as if it was circa 2002? Good question – and kudos to the Publicity Club of New York for more tactfully addressing this very question.
I had the opportunity last week to visit with a friend from college whom I had not seen in 25+ years. We had a nice visit in his Park Avenue office, learned that our companies employ roughly the same number of people, and that we market in very much the same way.
Last night at the Grammy’s all eyes were on big winners like Beyonce, Taylor Swift, Kings of Leon and Lady Gaga. This week in business news, B2B PR professionals at BlissPR have nominated Obama’s budget, Real Estate and Retail as the areas to watch.
Just a few years ago, the word “engagement” meant diamond rings to most of us. Today, that word represents a sort of business to business marketing nirvana: the ability to develop an ongoing, mutually beneficial dialogue with your clients, customers and prospects.
As the mother of three, I spend a considerable amount of time begging or demanding that someone to listen to me.
According to a recent Bloomberg BusinessWeek article, a dozen U.S Real Estate Investment Trusts (REITs) are set to raise dividends next quarter, on the heels of the industry as a whole raising $33 billion in capital. The dividend yield for mortgage REITs was 14.6 percent on Jan. 13, significantly higher than the yield for Treasuries (3.74 percent yesterday). Publicly traded REITs are required by law to pay 90 percent of their taxable income as dividends.
What would Monday be without a BlissPR top-line news summary? For recent news bites and your reading pleasure, our public relations professionals highlight headlines about insurance, bankruptcy and banking.
