Last week, I had the opportunity to make a presentation to the St. Louis chapter of PRSA on this topic – which is based on multiple conversations with my fellow BlissPR colleagues about how we help our clients achieve their business goals. 

B2B service companies are great clients because they stretch us to come up with a clear vantage point on technical and often enterprise level matters.   But they can also be tough clients because they are very busy, as well as risk averse and slow to adopt change.   When we are faced with creating a new campaign, here are some of the things we think about to get out of the traditional “lather, rinse, repeat” kind of PR.  Here is what I said in St. Louis – what have I missed?  (Want to make sure you see this, @tressalynne)

1. Raise the Altitude.  First, get up above product.  If you are discussing the features and benefits of what the company sells, you won’t get the audience’s full attention.  It’s like looking at photos of someone else’s kids.  Find out what the audience truly cares about, and focus on that.  Here’s a great example of a major financial company surfacing the issues of concern to its customers, who are heads of HR:  MetLife’s 8th Annual Employee Benefits Trends Study.
2. Carve out an Issue to Own.  Second, don’t be afraid to make an idea the hero of the moment.  The idea can be an issue, a trend, a topic area – think “privacy” or “motivation” or “risk” or “capital flows” — but it’s not the product.  Then build a microsite or a blog or a strong point of view around that.  We have seen consulting firms take this tack, and predict that corporations will do so as well.  
3. Be of Service to the Communities you Care About.  What does your client know that can help the communities that they serve?   How can you help them do their own business better?  Often, research, benchmark data, opinion, counsel can be packaged in a way that galvanizes decision-making.  Here’s an example: BDO’s Retail Survey.
4. Enter the Ongoing Conversation. If your client is discussing a topic that matters, and has a point of view or research that extends the conversation, then you better be finding the right dialogues, and the people (bloggers) who are influencing them.  Addict-o-matic is a great way to find them. 
5. Learn to Share.  Once you have created your content, deliver it in many forms and formats.  SMPRs, video, data nuggets, how to advice, predictions.   And don’t be afraid to partner with a media outlet to deliver all that content goodness.  Here’s an example of what we mean:  Bloomberg BusinessWeek.com/Hay Group Study Identifies Best Companies for Leadership.
6. Don’t Hog the Microphone.  When your client is the only one talking –even if he or she is the smartest person in the room, it’s less interesting than if you invite other voices in to the discussion.  Open it up and more people will listen.    That’s what they found at McKinsey’s whatmatters microsite.   
7. Get Local.  If there’s a national trend – movement of some kind, whether it’s a rule change, a regulation, legislation – there will likely be local fallout.  Capture it!  People care about changes and problems happening in their own backyards, and are more likely to pick up the phone and call someone in their own area for help.
8. Build Your own Community.  In the old days, we used trade media to reach niche markets.  Not so much anymore.  Plus niche markets are getting nichier.  Sometimes you find them, sometimes you have to help your clients create them.  So if it’s CFOs of Canadian natural resources companies, or hospital facilities managers in the southwest, or med students who care about TB,  or meeting planners for financial services companies, sometimes it’s easiest to build your own audience.  

That’s what I came up with – what steps would you add? Click here to see the full deck or feel free to email me at abby@blisspr.com.

To reach Abby:

Phone: 212.840.0088
Email: abby@blisspr.com
Twitter: @abbycarr
LinkedIn: Abby Carr

Like many media relations enthusiasts, I crave the opportunity to really sink my teeth into a story and bring our spokespeople’s strategic thought leadership to life. In the case of financial reform, it is essential to investigate the media coverage around the issue and work closely with spokespeople to make sure they offer not only compelling insights during an interview, but also that they present their point of view in a way that is digestible for the media – and in turn, their potential clients and the media’s audience.

Oftentimes, a spokesperson’s success during an interview depends upon your ability to effectively support thought leadership development as well as offer media training tips. Here are a few things you can do to strengthen pitches and help your spokesperson be a better interviewee:

1)      Regularly “Checking-In” is Key. Remember to talk to each spokesperson on an ongoing basis – especially if your financial services account relies heavily on media relations. This may seem like a “no-brainer” but it is something that can be neglected as media relations specialists work at a fast pace. Remember, your spokesperson’s insights add color to your pitches, so “check yourself before your wreck yourself” especially when pitching complex financial related issues. If time is of the essence, run the pitch by the spokesperson at the very least. But for pitches with longer lead times, its best to speak with the spokesperson to verify the content of the pitch and learn any additional – and hopefully new and different – points you can use to promote their expertise/thought leadership. 

2)      Focus on the big picture. Even high-level executives like Mad Men’s Don Draper need media training. In the case of financial services, many bank, insurance and asset management spokespeople possess such a wealth of knowledge that it becomes difficult for them to drill down to the four main points. Remind them that they only have five-ten minutes to speak with journalists so it’s important to avoid getting bogged down by the technical details. Asking questions can help so… 

3)      Don’t be afraid to ask questions. Offering probing questions helps the spokesperson focus on the most important aspects of an issue while enabling you to learn the key points you need to develop a thoughtful pitch. For example, questions you may ask a spokesperson about a topic like financial reform could be “What are the major provisions of the bill and why? What is missing from the bill? What will the passing of the bill mean for investors, businesses and consumers?”

4)      Pepper the pitch with sound bites. Examine the points the spokesperson makes and highlight the main takeaways in sound bites throughout the pitch. More importantly, share the final pitch with the spokesperson – this will further their understanding of what points you consider to be the most media-friendly. Further, the pitch can serve as notes that will sharpen their focus during the actual interviews.  

How do you help spokespeople be better interviews on complex issues? What resources do you use to strengthen your pitches on complex financial topics?

To reach Rachel:

Phone:  212.840.5476
Email: rachel@blisspr.com
Twitter: @RachelBethG
LinkedIn: Rachel Gerber

“There are no second acts in American Lives.”  - F. Scott Fitzgerald

“One’s a born liar; the other’s convicted” – Future Hall of Famer Reggie Jackson, referring to Yankees manager Billy Martin and team owner George Steinbrenner, respectively.

I was born in 1975 and raised a Yankees fan, so George Steinbrenner made it an interesting time to grow up. I was a little young to remember the late-70s championship teams, but I have some vague memories of the 1981 World Series loss to the Dodgers. For some reason, though, they center around Goose Gossage beaming Ron Cey and a beyond awkward post-victory performance on “Solid Gold” (Of course I’ve also blocked out most of the 2001 and 2003 World Series’ too, so maybe age wasn’t the issue).  

For most of my formative years then, I was raised with one core unbending truth: George Steinbrenner was a horrible person, singlehandedly destroying the New York Yankees. The evidence was there for all to see. The botched trades and signings.  The off-the-field controversies. The seemingly trivial issues that ballooned into major stories.  The overbearing behavior.  The managerial turnover.  The suspensions.  Thirteen years of controversy with not one playoff appearance.

And then things changed. The Yanks made the playoffs in 1995 and went on to win the World Series in 1996. There was an early playoff loss to Cleveland (an otherwise lovely city) in 1997, then three straight championships and a run of five World Series appearances in six seasons. The distractions were still there, but didn’t seem to matter nearly as much so long as the wins kept coming. Steinbrenner’s public image changed along with the team’s fortunes, though. He went from being reviled to receiving standing ovations from fans appreciative of his never-ending desire to win – and willingness to pay up to do so. 

Over the past few years, fans had seen Steinbrenner take less of a public role as the head of the Yankees before finally handing over official control to sons Hal and Hank. And then the news came last week: After 37 years as the principal owner of the New York Yankees, George Steinbrenner had passed away at 80 years of age. 

As a PR professional, I cringe when I think about the public persona that Steinbrenner allowed the media to portray early on: the fiery, win-at-all-costs team owner that cared little for the feelings and well-being of anyone that didn’t get on board with his program. Looking back though, maybe this was intentional on George’s part, creating the image he thought fans wanted to see attached to the most successful franchise in Major League Baseball.

Because after he was gone, the stories started to come:

“George paid for my surgery.”

“He paid for my son’s college tuition.”

“He taught me how his own mistakes had shown him the value of a second chance.”

My own Steinbrenner story: I was in an elevator at Yankees Stadium in August of 1994 – the last game before the strike would end the season, robbing the Yankees of their best shot at a World Series in over a decade. I turned to see “The Boss” and his entourage in the elevator with us. My now husband said, in a low voice, “Raise your hand if you’re famous.” 

The man I had grown up to view as a fire-breathing tyrant – during what was probably among the more stressful nights of his career – didn’t say a word, but gamely raised his hand.

I’m stricken again by the art of image management. This was a man that was for years known as a cold, demanding team owner. There was no question that George himself had encouraged this view. There have been incidents along the way that are still difficult to excuse for their boorishness. At the same time, though, it appears that there have been countless acts of philanthropy with an impact that really matters – far more so than the results of a baseball game. 

If he had chosen, it now seems that we all could have had a different picture of George Steinbrenner and his core values over the years. Whether it was driven by his view of what the business required, or mere modesty, he kept that view hidden until he was gone.

Rest in Peace, Boss.

To reach Donna:

Phone:  212.584.5479
Email: donna@blisspr.com
Twitter: @donnamcsorley

1. Understand demographics:  A recent study of Corporate Counsel noted that 37% of the 30-39 year old age group had used Facebook in the past 24 hours and 48% have used it professionally in the past week. Do not forget that your senior partners – and their contacts – will retire sooner than you might think. Marketing will not always stay the same, even if you really, really want it to.
2. Harness LinkedIn:  There are probably more lawyers on this network than any other group combined. Your firm needs a profile and your partners need to take advantage of the networking opportunities, which will only increase over time.
3.  Deploy a targeted Search Engine Optimization (SEO) pilot: Your attorneys may not want to leap onto Facebook, but almost anyone is interested in the efficiency of their website traffic. What kinds of visitors come to the site? How long do they stay? What kind of content moves them to action? Take a look at what your Google Analytics are trying to tell you, then pick an important practice as a test case. Create content, deploy the right keywords and see if the traffic grows – that will get the attention of more than a few within the firm.
4. Improve your alumni and recruiting efforts: If you are a large firm, this is likely to be where you have a social media investment, if you’ve made one at all. Are they just a group you send information “at,” or are you building a genuine community?
5. Harvest analytics from every place you can find them: Email blasts, websites, search engine rankings and social networks each offer law firms a chance to finally analyze and “own” quantitative marketing information. Seize it!
6. Leverage legal marketing resources: There are lots of great thinkers in this space – set up a Google Reader so you can listen in. Some of my favorites are Jane Navarre, Heather Milligan, Nancy Myrland, Adrian Dayton and Kevin O’Keefe.

I’ve spent most of my career thinking about public relations for law firms…Now I wonder if I’ll spend the rest of my career thinking about social media for law firms? What about you?

To reach Elizabeth:

Phone:  212.840.0017
Email: elizabeth@blisspr.com
Twitter: @elizabethsosnow
LinkedIn: Elizabeth Sosnow

After all, most attorneys market in order to do one thing: identify new business “leads.” But that’s not the only reason to develop an online marketing strategy.  What about positioning key practices as leaders on client sector trends?  Is it important to strengthen the firm’s brand equity in emerging markets? Can we extend the life of our current thought leadership with a new distribution system?

In short, you can. Here’s a copy of the presentation, if you’d like a deeper dive:

In the meantime, here are my first 5 tips for getting started:

1. Recognize that you don’t have to start by getting “social:” While it may be sacrilegious to say, it’s possible to derive a huge amount of value from social media without ever becoming, well, social. Instead, think of it as your firm’s competitive intelligence engine.  You have an opportunity to gain sector, competitor and client market insights – why would you pass that up?
2. Benchmark and compare trends over time: What happens if you check once and your competitor hasn’t entered the space? Does that mean they never will? Of course not. 96 of the AmLaw 200 are now blogging…only 39 were in August 2007. Keep gathering data to guide your marketing decisions and investments.
3. Evaluate aspirational marketing leaders: Large law firms know how to do many things well, from attracting laterals to extending global scope. But it’s still possible to learn from smaller firms who can sometimes be more nimble and almost certainly have been experimenting longer. Don’t make marketing decisions based on what your exact peers are doing. It’s short-sighted.
4. Construct early warning systems:  You already have Google Alerts set up to monitor your partners, practices and peers. Take it a step further and look for comments on blogs and message boards.
5. Think small: Somewhere in your firm there are emerging rainmakers that have the trust of senior partners. They are already essential in critical deals, they have keen insights about the direction of their marketplace and they are hungry for advancement. To top it off, they have a little more time than your major rainmakers. Why not let them experiment with some targeted engagement on a network such as Legal OnRamp?

Tomorrow I’ll give you six more reasons to consider if social media has a place for your law firm. But what would you add to the list so far?

To reach Elizabeth:

Phone:  212.840.0017
Email: elizabeth@blisspr.com
Twitter: @elizabethsosnow
LinkedIn: Elizabeth Sosnow

1. Data does not equal strategy. Data is available at our finger tips, which makes it powerful to B2B organizations; however the click of a mouse does not automatically equal strategy or give companies a competitive advantage.  
2. Strategy at the speed of light with the life of a firefly.  Kiechel offers that “in the 1980s it was expected that consulting services would yield a strategy in eight months, today that time line has been shortened to six weeks, including deliverables.”  Strategy sets goals and designs actions to achieve those goals – it is not born, nor does it die over night – the best strategies stick to a thread but are open to a constant evolution.
3. Are directors of strategy necessary? According to Kiechel and his colleagues, if a consulting firm is asking this question, it has missed the boat.  Professional services firms’ today have a more decentralized notion of strategy and so it might not be wise to pin all the responsibility on one person. A central person can be useful to ensure continuity but it is important that ideas are collaborated on and collected across the organizations. Marketing directors, CEOs, heads of PR, directors of thought leadership are all involved in strategy and the sharing and dissemination of ideas across an organization.
4. Don’t underestimate creativity. There are a lot of left brain thinkers in businesses, thank goodness, but right brained thinkers are just as vital to an organization. And being creative isn’t about playing an instrument or being able to draw – it is a way of thinking and viewing the world.  Darrell Rigby from Bain & Company believes that “the pairing of creative and more business minded people creates longer term ROI in companies.” I agree – some of the best and most innovative brainstorms I have been a part of include both types of thinkers. And innovation is the special sauce in most strategies.

What considerations are most important to you in developing B2B strategy?

To reach Cortney:

Phone: 212.840.1661
Email: cortney@blisspr.com
Twitter: @cortneyr
LinkedIn: Cortney Rhoads Stapleton

“But I need to stay on top of emerging trends,” I hear you say. “This next tool might be the key to a successful digital PR campaign.” It’s true — online engagement analysis is not for the weak of heart. But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group, the world’s leading network of independently owned public relations firms:

My 7 Best Practices for Social Media Tool Adoption:

1. Understand your assessment context before you begin. Why do you want to test the tool? To help your staff? Outwit your competitors? Give a boost to a marketing campaign?
2. Pick 2 tools to experiment with at a time: You’ll wind up discarding over 50% of these tools, ultimately, but you need to keep experimenting and “churning.”
3.  Read “tool master” reviews to give you a sense of the pros and cons: Insights from smart people like Jason Falls help make my job easier.
4. Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.
5. Find online buddies who are having fun with the tool: It may not be your idea of giggles, but you still need to develop an educated opinion on why the tool is attracting attention, anyway.
6. Discard tools relatively quickly if you aren’t finding value: There’s always an emerging tool to replace a dud. But don’t assume that you can rule a tool out forever, the playing field can change instantaneously with the right upgrade.
7. Protect clients and employers by waiting to share tools until you are sure they are worth the time: Tools are the last “stop.” Start with Forrester’s POST approach, and fold the tools in later.

Take a peek at my 20 minute speech if you’d like to hear more about the tools I use daily to support our own digital PR strategy, including:

• Feedera: bundles your friends’ “most shared” Twitter content daily
• Bit.ly: offers a metrics dashboard to understand if your content excites people
• Backtype: flags keywords in blog comments
• Google Reader: organizes your RSS feeds, but has the potential to be your top competitive intelligence tool
• Wordtracker: identifies “starting point” keywords without the cost of an SEO

This presentation also shares the tools and networks that I’m experimenting with: 

• LinkedIn: Realize that “sleeping beauty” is waking up and has real potential for B2B companies
• Foursquare: Understand how acquiring audience location data could impact your marketing strategy
• Flowtown: Mine social data from your email address list
• Authority Labs: Track search engine positioning for your site’s critical keywords
• MobiReady: assess if your site is ready for mobile use
• Flickr: use visual tags to get lots of Google “love” 

Did I stop your “shakes?” How do you solve Social Media Tool Exhaustion?

P.S. My time in Shanghai wasn’t all work. Head over to my Flickr account to see a few pictures of our visit or to YouTube to see a couple of video clips of my favorite pavilions at the World Expo.

To reach Elizabeth:

Phone:  212.840.0017
Email: elizabeth@blisspr.com
Twitter: @elizabethsosnow
LinkedIn: Elizabeth Sosnow

My first reactions used to be: cringe, minor panic mode, fear client scolding, get defensive. However, the more frequently you hear the question and analyze the situation, the more you realize it doesn’t have to be such a fire alarm moment. In fact, if you hose it down quickly enough, you can turn it into an opportunity with the upset client/individual, the reporter, or ideally both.

So, why wasn’t your client in the article? Following are five of the more common reasons I’ve seen in the B2B public relations world, along with questions to help you assess the situation: 

• You Have Not Built a Relationship: This is absolutely, hands-down the most critical element. It really is all about reporter relationships. And by “relationship,” I mean this reporter/editor/blogger hears from you regularly (like more than once every 6 months) and not just when you have a pitch. Check out this PR Breakfast Club post for some good pointers. Do you read the reporter’s stories? Do you understand the viewpoints they’re looking for? Have you made the relationship a two-way street – and offered to help when it doesn’t necessarily get you an immediate quote? If you take the time to truly nurture relationships with reporters important to your business by staying in touch with new, meaningful insights about the issues they are writing about and that you can talk about, you’ll slowly earn your status as a trusted source. When you do, you’ll find the phone starts working the other way and you’re getting calls for interviews.
• Your Client Isn’t Viewed as an Expert: Maybe your client really is smarter about the topic than the person quoted. Maybe they’ve authored a brilliant paper on the topic. Maybe you have more recent research.  But does anyone outside of their organization and their customers know? Your client might live and breathe the topic on a daily basis, but have you taken the time to consistently and actively cultivate relationships with reporters who cover the topic (see above), so they’ll know to call? Is your client regularly producing interesting, new content on the topic? More journalists today are turning to blogs, social networking sites and microblogging services for story research (see Jeremy Porter post). Would their name come up if a reporter was digging around on Twitter, blogs or even doing general online research about the topic?
• Your Timing is Off: Was there an external news trigger of which you should have been aware (i.e., an expected regulatory development, a time of year when stories always come out on the topic)? Was it a topic that was noted on the publication’s editorial calendar? Do your client’s competitors regularly release information on that topic at the same time every year? If you do your homework, you can create an action plan so that you’re ahead of the curve on important developments and news stories.
• Unreasonable Expectations: Let’s face it, sometimes you’re up against irrational people. Ask yourself a few questions to determine an appropriate response: Is the complaint driven purely by a bruised ego or is there something more? Is there any way you could have anticipated the news story? Did your client realistically have any business being in the story (i.e., they’re a consultant and the story only quoted lawyers involved in the situation and the head of a major industry association)? Was this reporter someone who regularly covers the issues your client cares about? 
• Your Client Didn’t Make the Cut: There are also occasions when you’ve done everything right, but your client hits the chopping block and is left out of the story. Why? Maybe they were edited out for space, the story angle changed, someone else had a stronger or more actionable sound bite, or they just unknowingly made a common interview mistake. Don’t sulk, and more important, don’t get snippy with the reporter. Keep the long-term relationship goal in mind – there will be some “give and take” and, if you encourage your client to keep at it, you’ll usually see the relationship blossom over time.

You can either over-analyze situation to death, or follow the advice of my eleventh grade English teacher and “stop whining!” Turn it into an opportunity.  

Use the article to start a dialogue with the reporter. Think about what you have of value to add to the conversation – a counterpoint, an outlook about “what’s next,” a preview of research your company is doing on the topic. Then, use it as ammunition to talk with the reporter. Suggest a quick call, or better yet (if you’re in the same area) suggest grabbing a cup of coffee.

What tips do you have to share? How have you dealt with the inevitable “why weren’t we in this article” question?

To reach Kellie:

Email: kellie@blisspr.com
Twitter: @kshe
LinkedIn: Kellie Sheehan

Social media has changed the way we develop and implement marketing and PR programs, and in doing so, has influenced the question: “to partner, or not to partner?” Today, traditional media partnerships can provide excellent content for social media campaigns. Partnerships now present an entry point, not a barrier, to additional coverage and ultimately, awareness for your brand and/or product.

A recent study by client Hay Group (a global management consulting firm) shows how traditional media partnerships can fuel social media campaign success. 

Study: Bloomberg BusinessWeek.com/Hay Group Best Companies for Leadership Study

Strategy: Partnering with an online outlet gave us the opportunity to develop a robust, proactive social media campaign to extend coverage beyond Bloomberg BusinessWeek.com and drive additional traffic to Hay Group’s website. As part of that strategy, we:

• Developed a social media press release (SMPR): We used Pitchengine.com to create a release that included video interviews with Hay Group’s consultants, pull-out data points from the study, an easy to “re-tweet” Twitter pitch, links to coverage of the study on Bloomberg BusinessWeek.com, and access to other relevant resources. Be forewarned – producing an SMPR can be time-consuming, but the result is a more comprehensive and exciting way to share your information. And, it’s more conducive to sharing online via Twitter, LinkedIn, blog comments, etc. It also can be a useful marketing tool to include in email campaigns, webinars and other marketing communications. 
• Conducted targeted outreach to leadership and HR bloggers: As Kevin Briody notes in his post The Very Basics of Blogger Outreach, the first step to conducting blogger outreach is to identify the right bloggers – and get to know them. There’s a robust community of bloggers discussing management and leadership issues that we were able to engage before, during and after the Best Companies for Leadership study was released. If you’re looking for bloggers who reach your target audience, there are a number of tools that will help you identify them, including Alltop, Google Blog Search and Technorati, to name a few.
• Initiated an awareness/engagement campaign on Twitter: As with blogger outreach, to effectively use Twitter to reach online influencers you must identify the right people and engage them. It’s critical that you’ve built your followers before you launch your social media campaign. Adam Holden-Bache provides 6 useful steps to find your B2B audience on Twitter in his post on Social Media B2B. 

Results: There are many ways to measure the impact of social media marketing, all of which should be based on a specific set of objectives, goals and tactics identified for your specific campaign. Below are a few metrics that we used to gauge the success of our campaign. Within the first month of the launch:

• The SMPR had been viewed more than 1,800 times, cited in more than 30 blogs (including On Leadership, Leading Blog, Three Star Leadership and Great Leadership, among others) and “Tweeted” by more than 350 people (with 356,650+ combined followers) 
• The ten leadership stories that appeared in the “Best Companies for Leadership” special section on the Bloomberg BusinessWeek.com were among the top five most-clicked stories on BusinessWeek.com for a few weeks post-launch
• Hay Group’s website received a boost in traffic, with more than 2,926 visits in the first 24 hours alone (a huge increase over average traffic)

There are many ways that traditional PR initiatives can be leveraged through social media. What tactics have you used?

To reach Aven:

Phone: 212.840.1661
Email: aven@blisspr.com
Twitter: @avenlea
LinkedIn: Aven James

The Twitter Business Center offers businesses three capabilities that aren’t built into standard Twitter accounts:

1. A “Verified Account” seal – you see this most frequently on celebrity Twitter accounts like @aplusk and @barackobama – the seal indicates that someone from Twitter has confirmed that the account holder isn’t an impostor.

2. “Contributors” – lets more than one user access a business account, and displays a “byline” for each individual user tweeting on a company handle (more here).

3. Non-follower DMs – allows business accounts to respond to DMs from users they’re not following. This feature is particularly relevant to businesses who use Twitter as a customer service tool, like @comcastcares; it eliminates the step of following a user back before responding to his or her inquiry or complaint.

The toolkit for business is currently only available to a select group of companies that Twitter has invited to test it out. Presumably, these are firms who are already using Twitter for business (one is @Starbucks) and will find value in the shortcuts and capabilities provided by the service. But even when it’s universally available, it doesn’t change the strategic thinking that should inform the decision to “tweet or not to tweet” – and that’s true whether you deal in derivatives or donuts.

Especially in financial services, where violating the compliance standards outlined by FINRA or the SEC has major consequences, social media is still an area in which to “proceed with caution.” Just as before, if your client’s target audience is on Twitter, and the client is prepared to devote the energy and resources to engaging there in a way that doesn’t jeopardize compliance, then by all means go for it! But just because Twitter is making a play for businesses doesn’t mean that every business should immediately jump on board.

That’s our Financial Services Practice Group’s “Two Cents” – do you think the Twitter Business Center is a game changer?

To reach Kelly:

Phone: 212.840.1661
Email: kellyd@blisspr.com
Twitter: @kellydavis226
LinkedIn: Kelly Davis