Have we all had this moment? You wake up at some god-awful moment in the middle of the night, like 3:48 a.m., and your finger hurts, and you decide in an instant that it’s bone cancer. You will not see your children grow up, you can’t remember if you paid the most recent premium for your life insurance, and you wonder how your oldest is ever going to learn his multiplication tables without you.

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As I write this post, there are over 280 people who claim to be “thought leaders” in their Twitter biography. It’s certainly a popular label, but I’m pretty certain they haven’t all earned the title.

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No question about it, the marketing of professional services can be a frustrating way to earn a living. This holds true whether you’re an employee of a professional firm or a “hired gun.” Common complaints are (a) egomaniacal clients, (b) unreasonable expectations that often flow from “a.” and (c) a paucity of solid content.

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For those of you who enjoyed a long weekend with the President’s Day holiday, welcome back! To liven up your week, our PR professionals have identified business headlines in the industries we follow the most.

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Over the past year, content marketing and thought leadership have become popular catch-phrases. Try typing “#content marketing” into a Twitter Search and see how many results you get; this past Friday, the topic generated nearly 50 tweets in the span of an hour.

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Bummed it’s the end of the football season? Us too! But to liven up your Monday, we’ve compiled some nuggets of interest from the business world. It might not be as good as a party on Bourbon Street, but its close enough. This week we are taking a closer look at news in healthcare, the markets and banking. Enjoy!

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I had the opportunity last week to visit with a friend from college whom I had not seen in 25+ years. We had a nice visit in his Park Avenue office, learned that our companies employ roughly the same number of people, and that we market in very much the same way.

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Last night at the Grammy’s all eyes were on big winners like Beyonce, Taylor Swift, Kings of Leon and Lady Gaga. This week in business news, B2B PR professionals at BlissPR have nominated Obama’s budget, Real Estate and Retail as the areas to watch.

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Just a few years ago, the word “engagement” meant diamond rings to most of us. Today, that word represents a sort of business to business marketing nirvana: the ability to develop an ongoing, mutually beneficial dialogue with your clients, customers and prospects.

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As the mother of three, I spend a considerable amount of time begging or demanding that someone to listen to me.

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