What does Michael Scott’s trademark punch line from NBC’s hit TV show, “The Office,” have to do with B2B blogging? Quite a lot it turns out – especially for the labor and employment law firm Ford & Harrison whose associates have turned this punch line into a successful B2B blog and major source of traffic for the firm’s website. The That’s What She Said blog recaps each episode of “The Office” – looking at all of the show’s employment law mishaps and how much it would cost for Dunder Mifflin to defend itself in a real-world lawsuit.

[VIEW FULL POST]

Are you doing PR for a B2B company that provides a service? Yes, that means you, all lawyers, consultants, financial advisors, asset managers, software developers and search firms. In fact more than half of the US GDP has come from services companies since 1982 , which is why marketing intangibles is a critical skill in our world.

[VIEW FULL POST]

As a professional services public relations firm, client satisfaction is something we think about on a daily basis. We want to be sure we’re providing quality client service and that, as a result, our clients are “happy.” However, in his book “If Disney Ran Your Hospital,” Fred Lee raises an important point: it is customer loyalty, not mere satisfaction that binds clients to an organization and protects it against serious competition.

[VIEW FULL POST]

Yesterday I shared my first five reasons why large law firms should evaluate if social media can play a part in their marketing strategy…here are six other reasons to consider it:

[VIEW FULL POST]

I recently gave a “Social Media 101” presentation to the marketing team of one of the world’s largest law firms. To be candid, I wasn’t sure if I’d have any believers at the end of the presentation. That’s because there are very few stories of Fortune 500 General Counsels awarding large matters based on a thoughtful Twitter feed.

[VIEW FULL POST]

Professional services firms are pioneers in content marketing. Consulting firms, law firms, accounting firms, engineering firms and architects: these are the professions that invented idea-based marketing. Since the early 1960s, professional firms have invested heavily in bylined articles, publishing, seminars, webinars, podcasts and conferences. But they’ve been slow to embrace social media.

[VIEW FULL POST]

So it’s World Cup time again. This means that, in addition to the games themselves, I’m treated to my quadrennial browbeating from my UK friends who remain perplexed that I am not ready to put life on hold for a month’s worth of “football”.

[VIEW FULL POST]

At a recent event hosted by the Association of Management Consulting Firms (AMCF) Walter Kiechel, former editor of Fortune magazine and author of The Lords of Strategy: The Secret Intellectual History of the New Corporate World, discussed how strategy’s great gurus influenced the development and implementation of ideas within their organizations and those of their clients.

[VIEW FULL POST]

We’ve all seen the signs: shaky fingers, bleary eyes, achy wrists and plain old sleep deprivation. You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses.

[VIEW FULL POST]

How many times have you weighed the pros and cons of partnering with a traditional media outlet to conduct a survey? As B2B marketers, we know the benefits and drawbacks: partnerships come with a guaranteed media placement, the added credibility of the outlet’s brand and, often, access to a publication’s subscription lists.

[VIEW FULL POST]