SlideShare is the flickr of PowerPoint presentations (or as we sometimes dread to call them – decks).  Similar to the popular photo sharing site, SlideShare allows users to publish presentations they’ve created, while viewers can download the presentations, embed them in blog posts or web sites, or share them with social networks. In case you [...]

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On Wednesday, October 5th, my colleagues Siobhan Ford, Katherine Kilpatrick and I were fortunate to attend an event hosted by IBM Global Business Services entitled “Social Business is Driving the Bottom Line.” We were joined by a virtual audience via IBM’s Livestream channel and the Twitter hashtag #IBMbanking. The event included several presentations and a [...]

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The B2B world seems to have accepted that digital (or social) media will be a part of future marketing programs.  The acceptance may be grudging, but it is there.  But how about social media crisis communications?  How savvy are clients – or the agencies that serve them? Most properly staffed agencies have people with general [...]

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If you’re in B2B marketing and interested in social media, chances are you were on the line for Hubspot’s Q&A on social media metrics with The Now Revolution co-authors Jay Baer and Amber Naslund last week. But if you weren’t (or if you took bad notes), here’s our take on the most interesting “dos and [...]

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As B2B businesses slowly move onto the various social media platforms, including Facebook, the need for some extra FB privacy settings may have come along as we begin administering pages on behalf of clients (and have the employees of clients interact with their own brand pages). While you can certainly setup two accounts it can [...]

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  What are the best practices in digital marketing for financial services? This is the question that Bill Wreaks of the Gramercy Institute and Frank Dudley of Brand New Media set out to answer when they undertook a year long research project that surveyed senior-level marketers at Bank of America, UBS, Prudential and MetLife. Overall, [...]

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When it comes to events like Social Media Week, as a B2B public relations professional, I have often felt like a diabetic kid in a candy store. All of those sweet consumer marketing social media success stories look delectable, but where are the treats for me? That’s why I was excited to attend ABI’s social media panel discussion, “Integrating Social Media into B-to-B.”

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Earlier I covered what steps a B2B organization’s thought leaders should undertake to establish their own digital footprint in advance of launching a social media program (link to post).  More recently I’ve been discussing some Nitty Gritty topics covering some hands-on instruction in using the available social media platforms. Now let’s take a look to [...]

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As B2B organizations dip their toes into social media on a larger scale, agency folks have been tasked with assisting the C-suite on all levels.  Part of these projects may be setting up a blog or pointing out a specific blog post for response. Both of these tasks can potentially have HTML coding involved in [...]

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Over the last few posts I’ve discussed potential strategies for professional service and B2B organizations to implement social media in their marketing and communications campaigns.  At the other end of the spectrum internally we frequently create highly detailed How-To documents for ourselves and clients covering how to specifically use a service, platform, or specific feature [...]

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