Have you ever had “Blank Sheet Syndrome?” That’s the not-so-rare disease many people face when it comes time to create new public relations and social media content that advances their business goals. In an environment where we are told repeatedly that superior thought leadership is necessary for survival, “writer’s block” could even cost you your [...]
What does Michael Scott’s trademark punch line from NBC’s hit TV show, “The Office,” have to do with B2B blogging? Quite a lot it turns out – especially for the labor and employment law firm Ford & Harrison whose associates have turned this punch line into a successful B2B blog and major source of traffic for the firm’s website. The That’s What She Said blog recaps each episode of “The Office” – looking at all of the show’s employment law mishaps and how much it would cost for Dunder Mifflin to defend itself in a real-world lawsuit.
Many professional services firms segment their go-to-market business strategy into industry sectors but do not do the same for their communication and public relations plans.
We talk pretty frequently about social media here on the BlissPR blog, as more and more of our clients are experimenting in this space. While we often can’t blog explicitly about specific projects, now and then we do have the opportunity to share a successful case study – like the one you’re about to read.
Are you doing PR for a B2B company that provides a service? Yes, that means you, all lawyers, consultants, financial advisors, asset managers, software developers and search firms. In fact more than half of the US GDP has come from services companies since 1982 , which is why marketing intangibles is a critical skill in our world.
I’ve been paying close attention to the Shirley Sherrod coverage. Not so much from a political angle; I’m not knowledgeable enough about Sherrod or her circumstances to weigh in credibly on debates re: race and politics. What interests me more is the coverage itself and the warning bell it sounds for anyone (individuals, companies, communities) in the media’s line of sight. It underscores society’s obsession with sound-bites vs. storylines – and the media’s growing tendency to favor content over context.
Yesterday I shared my first five reasons why large law firms should evaluate if social media can play a part in their marketing strategy…here are six other reasons to consider it:
I recently gave a “Social Media 101” presentation to the marketing team of one of the world’s largest law firms. To be candid, I wasn’t sure if I’d have any believers at the end of the presentation. That’s because there are very few stories of Fortune 500 General Counsels awarding large matters based on a thoughtful Twitter feed.
Professional services firms are pioneers in content marketing. Consulting firms, law firms, accounting firms, engineering firms and architects: these are the professions that invented idea-based marketing. Since the early 1960s, professional firms have invested heavily in bylined articles, publishing, seminars, webinars, podcasts and conferences. But they’ve been slow to embrace social media.
At a recent event hosted by the Association of Management Consulting Firms (AMCF) Walter Kiechel, former editor of Fortune magazine and author of The Lords of Strategy: The Secret Intellectual History of the New Corporate World, discussed how strategy’s great gurus influenced the development and implementation of ideas within their organizations and those of their clients.
