As B2B organizations dip their toes into social media on a larger scale, agency folks have been tasked with assisting the C-suite on all levels. Part of these projects may be setting up a blog or pointing out a specific blog post for response. Both of these tasks can potentially have HTML coding involved in [...]
Over the last few posts I’ve discussed potential strategies for professional service and B2B organizations to implement social media in their marketing and communications campaigns. At the other end of the spectrum internally we frequently create highly detailed How-To documents for ourselves and clients covering how to specifically use a service, platform, or specific feature [...]
Social media creates dialogue, and peer to peer interactions. In financial services in particular, there’s an opportunity to inspire a more emotional, more intimate and honest relationship through social channels than with ‘push communications.’ Banks and brokerages have not moved ahead as forcefully as other brand marketers with innovative, big idea campaigns that get their customers thinking about how much they LIKE their brand, how much they IDENTIFY with the product or service provider.
When Harry Met Sally is one of my all-time favorite movies. I’m a real sucker for romantic comedies. Plus, there’s something about Meg Ryan’s and Billy Crystal’s unlikely friendship – and ultimate romance – that’s ennobling. It’s a story of growth. Two opposite temperaments learning to understand, befriend, complement and enrich each others’ lives.
For B2B businesses, including professional service firms, a company blog can frequently serve as the home base of their social media or digital strategy. This of course makes perfect sense and is a reasonable approach. A blog provides corporations almost everything they could want – a platform to put out their content (from whitepapers to [...]
Facebook has become one of the de facto channels for organizations seeking to make, or reinforce, a connection to their audience – it almost feels like “everyone who’s anyone” is there. But (and perhaps not surprisingly) banks haven’t been as quick to sign in.
I’ve worked in Public Relations for roughly 4,560 days. And during every single one of those days, I’ve spent some time trying to land that major story in The Wall Street Journal or Fortune for our clients. I love the power of digital PR, but guess what? Most of my clients still want to be quoted in the journalism blue-chips.
Last week, Junta 42 and MarketingProfs launched a new study on B2B Content marketing trends. The results show that the B2B sector has come of age as a publisher of branded content; nine in ten of the 1,100 B2B organizations surveyed use branded content for marketing purposes – regardless of industry or company size.
I love mobile banking. Absolutely LOVE it. Checking balances, moving funds around, paying bills…all while waiting for the bus. It makes me absolutely gleeful to take care of these mildly annoying tasks when I’d otherwise be staring at the façade of the building across the street, quietly cursing the MTA and its service cuts
Have you ever had “Blank Sheet Syndrome?” That’s the not-so-rare disease many people face when it comes time to create new public relations and social media content that advances their business goals. In an environment where we are told repeatedly that superior thought leadership is necessary for survival, “writer’s block” could even cost you your [...]
